{"product_id":"hook-em-soft-plastic-worms-natural","title":"Hook Em Soft Plastic Worms Natural Australian Made Lures","description":"\u003cdiv\u003e\n\u003ch1\u003eHook Em Soft Plastic Worms – Natural Australian Made Lures\u003c\/h1\u003e\n\u003cp\u003eExperience the natural appeal of Hook Em Soft Plastic Worms. These soft plastic worms come in a natural color and are proudly Australian-made by Hook Em, a brand trusted by local anglers for practical, purpose‑driven lures. Designed to mimic real forage with subtle movement in the water, these worms offer a reliable, reusable soft plastic option that responds well to light and water conditions.\u003c\/p\u003e\n\u003cp\u003eKey attributes include the Soft Plastic Worms construction within the Lures category, from an Australian-made brand dedicated to delivering dependable fishing gear.\u003c\/p\u003e\n\u003ch2\u003eWhy this lure stands out\u003c\/h2\u003e\n\u003cp\u003eThe natural color of these worms supports versatile presentation across a range of water clarity and lighting, helping you achieve a convincing profile without needing complex setups. The soft plastic material provides lifelike movement that can entice bites more consistently than rigid alternatives, making it a practical addition to both new and seasoned anglers’ tackle boxes.\u003c\/p\u003e\n\u003ch2\u003eShipping, availability, and important notes\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eNO PICKUPS — This product is NOT held in store and CANNOT be collected.\u003c\/li\u003e \u003cli\u003eSHIPPED FROM AUSTRALIA — Items are shipped from our Australian supplier to Action Outdoors NZ once per week. Upon arrival, orders are dispatched ASAP via standard courier.\u003c\/li\u003e \u003cli\u003eESTIMATED DELIVERY: UP TO 14 BUSINESS DAYS.\u003c\/li\u003e \u003cli\u003eNZ DELIVERY ONLY — This product is NOT available for international shipping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hook Em","offers":[{"title":"Default Title","offer_id":51930425229597,"sku":"SPWORM","price":14.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/335335_9e41dba0d2a24c6eafcc0b97def9c050_mv2.png?v=1782553907","url":"https:\/\/actionoutdoors.kiwi\/products\/hook-em-soft-plastic-worms-natural","provider":"Action Outdoors Limited","version":"1.0","type":"link"}