{"title":"Wise Angler","description":"","products":[{"product_id":"stormx™-storm-shad-5-soft-lure","title":"StormX Storm Shad 5 Inch Floating Soft Lure for Snapper and Reef Fish Australia","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Storm Shad 5\" Floating Soft Lure\u003c\/h1\u003e\n\u003cp\u003eCompact, precise, and purpose-built for Australian and New Zealand waters, the Storm Shad 5\" is a floating soft lure designed to deliver clean presentations and higher hook-ups across mid-size predators. Its baitfish-inspired profile—complete with a chunky silhouette and a lifelike forked tail—moves with natural, subtle vibration and flash that trigger instinctive bites in both clear and stained water.\u003c\/p\u003e \u003ch2\u003eWhy this lure stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eFloating action with controlled presentations: slowly roll, twitch-and-pause, or steady retrieves keep the lure in the strike zone longer while offering a lifelike drop and pause that predators find hard to resist.\u003c\/li\u003e \u003cli\u003eRealistic forage mimic: sculpted scales, a convincing baitfish silhouette, and a responsive forked tail imitate pilchards, mullet, and hardyhead—key local prey that calm, reef, and estuary followers chase.\u003c\/li\u003e \u003cli\u003eProBait™ Natural Scent Infusion: pre-loaded with Wise Angler’s all-natural attractant to boost strike rates, especially in pressured or high-traffic fishing spots.\u003c\/li\u003e \u003cli\u003eVersatile for shore and inshore boat anglers: designed to perform across casting, drifting structure, and mid-water retrieves, making it a reliable choice for snapper, reef fish, and estuary predators.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eOn-water performance you can feel\u003c\/h2\u003e\n\u003cp\u003eThe Storm Shad 5\" is built for action in the body of water you fish. Its buoyant profile keeps it in the strike zone during long retrieves from shore, while its tail’s natural flutter on the drop and pause moments creates a vulnerability that hungry fish can’t ignore. A balanced, mid-sized profile means it travels with confidence through current and around structure, delivering consistent strikes even when school activity shifts.\u003c\/p\u003e \u003ch2\u003eDesigned for AU\/NZ waters\u003c\/h2\u003e\n\u003cp\u003eEngineered and tested locally to suit the species, conditions, and techniques common to Australian and New Zealand fisheries. Whether you’re chasing snapper in Port Phillip Bay or targeting bream and trevally in estuaries, the Storm Shad 5\" delivers reliable action, precise control, and improved bite-per-cast compared with broader-market soft lures.\u003c\/p\u003e \u003ch2\u003eEco-conscious construction\u003c\/h2\u003e\n\u003cp\u003eCommitment to cleaner fishing starts at the lure. The Storm Shad 5\" is free from PVC, plastisol, and phthalates, and each pack uses 100% plastic-free packaging—crafted from certified compostable materials. Fewer restocks and less plastic in the water mean more days on the water doing what you love, with less environmental impact.\u003c\/p\u003e \u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eA purpose-made floating soft lure with ProBait™ scent, built for action, accuracy, and sustainability. It’s a compact tool that punches above its size—designed to deliver bigger results, one cast at a time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Poddy Gold \/ 6pcs","offer_id":51844941218077,"sku":"WACMSL-5 PG","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2377_1.jpg?v=1780548800"},{"product_id":"stormx™-storm-shad-5-soft-lure-1","title":"StormX Storm Shad 5 Inch Floating Soft Lure For Snapper NZ Australia","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Storm Shad 5\" Floating Soft Lure (AU\/NZ)\u003c\/h1\u003e\n\u003cp\u003eThe StormX Storm Shad 5\" is a compact, floating soft lure designed for precision strikes and consistently high hook-up rates. Engineered for versatility, its small, responsive profile delivers bigger results on snapper, reef fish, and estuary predators across Australia and New Zealand—without compromising on sustainability.\u003c\/p\u003e \u003ch2\u003eRealistic action that draws instinctive bites\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eBaitfish-inspired body with a chunky silhouette and a lifelike forked tail that creates natural, convincing movement on every retrieve.\u003c\/li\u003e \u003cli\u003eControlled presentations from shore to drifting structure, with a tail that flutters on the drop and a pause that suspends, triggering vulnerable bites.\u003c\/li\u003e \u003cli\u003eSubtle vibration and flash that cut through both clear and stained waters, mimicking local forage like pilchards, mullet, and hardyhead.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eProBait Natural Scent Infusion\u003c\/h2\u003e\n\u003cp\u003eEach Storm Shad 5\" comes pre-loaded with Wise Angler’s ProBait™ scent—an all-natural attractant proven to increase strike rates, especially in pressured or high-traffic environments. The scent works with the lure’s natural action to entice bites that other soft plastics might miss.\u003c\/p\u003e \u003ch2\u003eDesigned for AU \u0026amp; NZ waters\u003c\/h2\u003e\n\u003cp\u003eLocally designed and tested for species, conditions, and techniques unique to Australia and New Zealand. Whether you’re chasing snapper in Port Phillip Bay, bream in estuaries, or trevally along inshore reefs, the Storm Shad 5\" is tuned to deliver dependable action in the regions that matter most.\u003c\/p\u003e \u003ch2\u003eSustainability without compromise\u003c\/h2\u003e\n\u003cp\u003eMade to fish clean. The Storm Shad 5\" is free from PVC, plastisol, and phthalates. Each pack is 100% plastic-free inside and out, using certified compostable materials. Fewer restocks and less environmental impact mean more time on the water and less waste in the environment.\u003c\/p\u003e \u003ch2\u003eOne lure, many proven applications\u003c\/h2\u003e\n\u003cp\u003eIdeal for both land-based casting and inshore boat fishing on mid-size predators. Its floating body enables deliberate, slow-roll retrieves or twitch-and-pause sequences, while the tail’s natural flutter on the drop keeps the lure in the strike zone longer and increases opportunities for a hookup.\u003c\/p\u003e \u003ch2\u003eWhy choose StormX Storm Shad 5\"?\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eBig-hungry performance from a compact profile that stays in the strike zone longer.\u003c\/li\u003e \u003cli\u003eNatural forage-based design with a forgiving, lifelike action that triggers instinctive bites.\u003c\/li\u003e \u003cli\u003eScent-enhanced attraction combined with a sustainability-forward packaging approach.\u003c\/li\u003e \u003cli\u003eTailored for AU\/NZ waters and the species you target—from snapper to bream and trevally.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eStormX Storm Shad 5\" — Big results from a smaller profile. More hook-ups. Less plastic. All performance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Anchovy Mist \/ 6pcs","offer_id":51844941250845,"sku":"WACMSL-5 AM","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2304.jpg?v=1780548796"},{"product_id":"stormx™-cyclone-minnow-3-soft-lure","title":"StormX Cyclone Minnow 3 Inch Soft Lure Paddle Tail Action","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 3\" Soft Lure — Paddle Tail Action\u003c\/h1\u003e\n\u003cp\u003eBuilt to perform. Inspired by nature. The StormX Cyclone Minnow 3\" is designed for light-to-medium gear across freshwater and saltwater, pairing a natural baitfish profile with tight body roll and a thumping paddle tail. This combination delivers strike-triggering action on the drop, with lifts, and during slow retrieves—perfect for stalking trout in streams or working estuaries for snapper.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e \u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e \u003cli\u003eElaStormX™ super-stretch material—tear-resistant and built to last\u003c\/li\u003e \u003cli\u003eFloating design keeps the tail upright and ready for pauses, ideal for dead-stick finesse in shallows or over structure\u003c\/li\u003e \u003cli\u003eProBait™ natural baitfish scent to trigger and hold strikes\u003c\/li\u003e \u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e \u003cli\u003e3\" size—perfect for finesse setups and smaller predators\u003c\/li\u003e \u003cli\u003e100% plastic-free, home-compostable packaging; non-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e \u003cli\u003eLaunch: September 2025\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSize, scent, and packs at a glance\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSizes Available: 3\", 4\", 5\"\u003c\/li\u003e \u003cli\u003eQty per Pack: 3\" (8), 4\" (6), 5\" (5)\u003c\/li\u003e \u003cli\u003eScent: ProBait™ – Natural Baitfish Infusion\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eTarget species and where it shines\u003c\/h2\u003e\n\u003cp\u003eAustralia: Trout, Australian bass, redfin, flathead, bream, mangrove jack. \u003c\/p\u003e\n\u003cp\u003eNew Zealand: Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper.\u003c\/p\u003e \u003ch2\u003eWhy this lure stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eNext-generation soft lure construction with ElaStormX™ tear-resistant material means fewer torn lures after hook-ups and longer use between replacements.\u003c\/li\u003e \u003cli\u003eFloating design ensures the tail lifts naturally during pauses, enabling immersive dead-stick and finesse techniques over structure or in shallow pockets.\u003c\/li\u003e \u003cli\u003eProBait™ scent enhances strike windows and improves hookup rates without extra rigging.\u003c\/li\u003e \u003cli\u003eCompact 3\" size delivers subtle, precise presentation for smaller predators and finesse setups, while scalable 4\" and 5\" options cover bigger targets and heavier tactics.\u003c\/li\u003e \u003cli\u003eEnvironmentally minded packaging and safe formulation (PVC-free, plastisol-free, phthalate-free) support responsible fishing.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eStormX Cyclone Minnow is the go-to soft lure for anglers chasing consistent bites with gear you can trust. Built tough, built clean, built to catch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Yellow Tail \/ 8 pcs","offer_id":51844941349149,"sku":"WACMSL-3 YT","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2302.jpg?v=1780548820"},{"product_id":"italian-snap-rolling-swivel","title":"Italian Snap Rolling Swivel Premium Brass Construction For Easy Hook Swapping","description":"\u003cdiv\u003e\n\u003ch1\u003eItalian Snap Rolling Swivel Premium Brass Construction For Easy Hook Swapping\u003c\/h1\u003e\n\u003cp\u003eUpgrade your rig with the Italian Snap Rolling Swivel from Wise Angler—the compact, brass-built connector that makes hook swaps quick, secure, and reliable. Designed for anglers who demand smooth action and dependable performance, this swivel helps your lures swim true while simplifying everyday changes on the water.\u003c\/p\u003e \u003ch2\u003eWhy this swivel stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003ePremium brass construction\u003c\/strong\u003e delivers strength, durability, and corrosion resistance for freshwater and light saltwater use.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNarrow eye tip\u003c\/strong\u003e ensures a tight, secure attachment to your line and tackle, reducing slippage and snags during swaps.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eRolling design\u003c\/strong\u003e minimizes line twist, promoting cleaner casts and longer lure life without sacrificing sensitivity.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEffortless hook swapping\u003c\/strong\u003e or jig-head changes in seconds, so you can adapt your tactic without retying.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCompact, low-profile profile\u003c\/strong\u003e stays out of the action, helping you maintain natural lure movement in any condition.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eReliable under pressure\u003c\/strong\u003e engineered to hold form under a variety of rigging setups, from soft plastic baits to lightweight jigs.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eMore than a swivel—it's a smarter rig\u003c\/h2\u003e\n\u003cp\u003eThe Italian Snap Rolling Swivel isn’t just about connection; it’s about how your bait presents itself. By reducing line twist and maintaining lure orientation, it helps soft baits swim with lifelike action and delivers cleaner, more enticing retrieves that improve bite rates across species and water conditions.\u003c\/p\u003e \u003ch2\u003eEnvironmental responsibility you can feel good about\u003c\/h2\u003e\n\u003cp\u003ePackaging is compostable and crafted with 100% plant-based materials meeting ASTM6400 and EN1343 standards, so your purchase supports environmental sustainability and carbon-conscious fishing. Good for the catch. Good for the earth.\u003c\/p\u003e \u003ch2\u003eHow to incorporate it into your gear\u003c\/h2\u003e\n\u003cp\u003eAttach the Italian Snap Rolling Swivel to your line and connect it to your jig head or lure. Its precise construction makes clip-ons quick, while the secure connection minimizes unwanted detachment. Suitable for beginners building confidence and seasoned anglers refining efficiency, the swivel’s compact form means it fits neatly in any tackle box without adding clutter.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"1\/0  45kgs QTY 6","offer_id":51844941545757,"sku":"RS-IS 1\/0 TF-1098","price":9.99,"currency_code":"NZD","in_stock":true},{"title":"2 \/  30kgs QTY 8","offer_id":51844941578525,"sku":"RS-IS 2 TF-1098","price":9.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/F8DB5D5D-F654-4514-9DC9-3D34311B63C9.jpg?v=1780548820"},{"product_id":"barrel-brass-weight-rolling-swivel","title":"Wise Angler Barrel Brass Weight Rolling Swivel 100kg Breaking Strain","description":"\u003cdiv\u003e\n\u003ch1\u003eWise Angler Barrel Brass Weight Rolling Swivel — 100kg Breaking Strain\u003c\/h1\u003e\n\u003cp\u003eDesigned for Strength. Built for Simplicity. Committed to Sustainability. The Wise Angler Barrel Brass Weight Rolling Swivel blends a weighted barrel sinker with a smooth rolling swivel, delivering a streamlined, tangle-free rig that stands up to demanding saltwater and freshwater fishing.\u003c\/p\u003e\n\u003cp\u003eWith a robust 100kg breaking strain, this single component replaces multiple pieces in your rig without sacrificing power or precision. The integrated design keeps your presentation clean and efficient, helping you cast farther, fish with steadier line control, and reduce drag during every retrieve.\u003c\/p\u003e\n\u003cp\u003eIdeal for Carolina Rig setups and strayline fishing, the Barrel Brass Weight Rolling Swivel minimizes snags while maintaining a subtle, effective bait presentation in current or swell. It’s built to perform from shorelines to offshore reefs and estuaries, ensuring reliable gear across diverse fishing environments.\u003c\/p\u003e \u003ch2\u003eSmart Rigging Made Simple\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eTie the swivel to your mainline for a secure connection.\u003c\/li\u003e \u003cli\u003eAttach a 3-foot trace to your hook for a clean, streamlined rig.\u003c\/li\u003e \u003cli\u003eCast and fish with confidence, experiencing reduced drag and smoother action in the water.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eEco-Conscious Packaging\u003c\/h2\u003e\n\u003cp\u003ePackaged plastic-free in certified compostable packaging—made from renewable, plant-based materials and tested to meet ASTM D6400 (USA) and EN 13432 (EU) compostability standards. Wise Angler’s commitment means great gear that leaves a smaller footprint on our oceans.\u003c\/p\u003e\n\u003cp\u003eReel it in sustainably with a tackle range designed for durability, performance, and responsible fishing. The Barrel Brass Weight Rolling Swivel is part of Wise Angler’s sustainability-first lineup, combining strength and eco-conscious choices in one trusted package.\u003c\/p\u003e \u003ch2\u003eSpecifications \u0026amp; Compatibility\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eBreaking Strain: 100kg\u003c\/li\u003e \u003cli\u003eApplications: Carolina Rig, strayline setups\u003c\/li\u003e \u003cli\u003eEnvironments: Saltwater and freshwater\u003c\/li\u003e \u003cli\u003ePackaging: Plastic-free, compostable\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003ePairing Recommendations\u003c\/h2\u003e\n\u003cp\u003ePair this swivel with any hook from the Wise Angler hook range for a complete strayline rig tailored to Snapper, Kingfish, and deep reef species. Durable construction, sharp edges, and eco-conscious performance ensure your gear is ready for serious fishing days and responsible choices alike.\u003c\/p\u003e \u003cp\u003eMake the Switch. Reel it in Sustainably. Upgrade your tackle with a high-strength, simplified rig that performs on the water—and protects it for future adventures.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"3 \/ 100kgs QTY 5","offer_id":51844941644061,"sku":"RS-BBW 3 TF-1063","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/81C69494-8B2B-4440-9500-9849AB733BD2.jpg?v=1780548846"},{"product_id":"light-circle-hook","title":"Light Circle Hook High Carbon Steel Reef Fishing Wise Angler","description":"\u003cdiv\u003e\n\u003ch1\u003eLight Circle Hook — High Carbon Steel Reef Fishing Wise Angler\u003c\/h1\u003e\n\u003cp\u003eMeet a purpose-built reef fishing hook that combines rugged durability with smart, fish-friendly design. The Light Circle Hook from Wise Angler uses a precision circular geometry and a high‑carbon steel core to deliver dependable hooking performance while protecting the fish you release.\u003c\/p\u003e \u003ch2\u003eWhy anglers choose the Light Circle Hook\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eCorner‑of‑the‑mouth capture: The circular shape guides the hook toward the fish’s mouth, reducing deep hooking and increasing the likelihood of a clean, humane release.\u003c\/li\u003e \u003cli\u003eAuto‑set efficiency: When a bite happens, the hook naturally slides into position for a solid, reliable connection with minimal handling.\u003c\/li\u003e \u003cli\u003eSturdy, salt‑water ready: Crafted from high‑carbon steel and built for marine environments, it resists bending and corrosion trip after trip.\u003c\/li\u003e \u003cli\u003eLightweight versatility: Designed to work well with lighter test lines and baits, making it suitable for a range of tactics from kayak finesse to deeper reef tactics.\u003c\/li\u003e \u003cli\u003eCatch‑and‑release friendly: By reducing injury risk, it supports quick, humane releases and sustainable fishing practices.\u003c\/li\u003e \u003cli\u003eDurability that lasts: Engineered to withstand the rigors of saltwater use without sacrificing performance.\u003c\/li\u003e \u003cli\u003eEco‑conscious packaging: Packaged with 100% plant‑based materials that meet ASTM6400 and EN1343 standards, helping protect oceans from plastic pollution.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eDesigned for real-world fishing scenarios\u003c\/h2\u003e\n\u003cp\u003eWhether you’re prowling shallow estuaries, paddling a kayak along reed edges, or chasing bigger specimens offshore, the Light Circle Hook delivers consistent performance. Its lightweight yet robust construction pairs with a range of baits to help you elevate your success rate on trout, bass, and other target species—without compromising their well‑being during catch and release.\u003c\/p\u003e \u003ch2\u003eDurability meets sustainability\u003c\/h2\u003e\n\u003cp\u003eBuilt from premium high‑carbon steel and finished for marine conditions, these hooks resist corrosion and bending in harsh saltwater. And with eco‑friendly packaging designed to minimize waste, Wise Angler makes it easier to fish responsibly while still focusing on reliability and performance you can feel in every strike.\u003c\/p\u003e \u003ch2\u003eWhat you get with the Light Circle Hook\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eHigh‑carbon steel construction for long‑lasting strength\u003c\/li\u003e \u003cli\u003ePremium marine‑grade materials designed for saltwater use\u003c\/li\u003e \u003cli\u003eCatch‑and‑release friendly geometry that reduces deep hooking\u003c\/li\u003e \u003cli\u003e100% plant‑based packaging meeting key environmental standards\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eTrust the Light Circle Hook from Wise Angler to pair precise hooking with durable, sustainable design—so you can focus on the moment of the strike and the satisfaction of a clean, ethical release.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"3\/0 QTY 10","offer_id":51844941381917,"sku":"CH-3\/0 H14501","price":10.49,"currency_code":"NZD","in_stock":true},{"title":"4\/0 QTY 10","offer_id":51844941414685,"sku":"CH-4\/0 H14501","price":10.49,"currency_code":"NZD","in_stock":true},{"title":"5\/0 QTY 10","offer_id":51844941447453,"sku":"CH-5\/0 H14501","price":11.49,"currency_code":"NZD","in_stock":true},{"title":"6\/0 QTY 10","offer_id":51844941480221,"sku":"CH-6\/0 H14501","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"7\/0 QTY 10","offer_id":51844941512989,"sku":"CH-7\/0 H14501","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/72C786AC-6DFF-4D78-93DE-6EBFA31F11BE.jpg?v=1780548820"},{"product_id":"stormx™-cyclone-minnow-5-soft-lure","title":"StormX Cyclone Minnow 5 Inch Soft Lure Fishing Bait Freshwater Saltwater","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 5\" Soft Lure — Realistic Baitfish Action for Freshwater \u0026amp; Saltwater\u003c\/h1\u003e\n\u003cp\u003eStormX Cyclone Minnow redefines soft-lure performance for light-to-medium gear across both freshwater and saltwater. Its natural baitfish profile, tight body roll, and thumping paddle tail deliver strike-triggering action on the drop, with a lift, or during a slow, finesse-style retrieve.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNatural baitfish profile with realistic scale detail that fools wary predators\u003c\/li\u003e \u003cli\u003ePaddle tail delivers a tight roll and a pronounced thump for maximum attraction in open water and around structure\u003c\/li\u003e \u003cli\u003eElaStormX™ super-stretch material provides tear resistance and longevity across multiple hookups\u003c\/li\u003e \u003cli\u003eFloating design keeps the tail upright during pauses, ideal for dead-sticking and shallow finesse fishing\u003c\/li\u003e \u003cli\u003eProBait™ natural baitfish scent enhances bite triggers and boosts hook-ups\u003c\/li\u003e \u003cli\u003eVersatile rigging options: works with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e \u003cli\u003eEco-conscious packaging: 100% plastic-free, home-compostable packaging; PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e \u003cli\u003eTarget species span trout, Australian bass, redfin, flathead, bream, mangrove jack, and more across Australia and New Zealand\u003c\/li\u003e \u003cli\u003eLaunch: September 2025\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy the Cyclone Minnow Stands Out\u003c\/h2\u003e\n\u003cp\u003eThis 5\" model is purpose-built for larger presentations and aggressive feeders, while the broader Cyclone Minnow lineup covers 3\" and 4\" options for finesse and estuary work. The combination of a lifelike baitfish look, solid tail kick, and scent infusion creates strikes where glassy pauses or subtle retrieves win bites. The floating tail action helps you dead-stick over flats, drop-offs, and weed edges without losing the lure’s natural orientation.\u003c\/p\u003e \u003ch2\u003eSize \u0026amp; Use-Cases\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e5\" — Ideal for bigger presentations and tougher targets in both fresh and saltwater\u003c\/li\u003e \u003cli\u003e4\" — Versatile for estuary systems and general freshwater applications\u003c\/li\u003e \u003cli\u003e3\" — Excellent for finesse setups and smaller predators\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSpecs at a Glance\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSizes per pack: 3” (8 pieces), 4” (6 pieces), 5” (5 pieces)\u003c\/li\u003e \u003cli\u003eScent: ProBait™ – Natural Baitfish Infusion\u003c\/li\u003e \u003cli\u003eMaterial: ElaStormX™ super-stretch, tear-resistant soft plastic\u003c\/li\u003e \u003cli\u003ePackaging: 100% plastic-free, home-compostable\u003c\/li\u003e \u003cli\u003eColors and exact finishes vary by run; all share lifelike baitfish appeal and durable construction\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFishing Scenarios\u003c\/h2\u003e\n\u003cp\u003eWhether you’re creeping trout in streams, working estuary channels for snapper, or probing bays for bass and trevally, the Cyclone Minnow adapts to your approach. It excels on a steady drop, controlled lift, or a slow, methodical retrieve that keeps the tail actively kicking. Its scent infusion helps entice bites and improve hang-time on the strike, giving you more opportunities to convert.”\u003c\/p\u003e \u003ch2\u003ePlanet-Friendly Design\u003c\/h2\u003e\n\u003cp\u003eDesigned for performance without compromising the planet, this soft lure line emphasizes durable, reusable action and eco-conscious packaging. The combination of robust materials and sustainable packaging makes StormX Cyclone Minnow a thoughtful choice for anglers who want gear that lasts and packaging they can feel good about disposing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Squid Ink - Glow UV \/ 5pcs","offer_id":51844941611293,"sku":"WACMSL-5 SI","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2384_1.jpg?v=1780548820"},{"product_id":"stormx™-storm-shad-7-soft-lure","title":"StormX Storm Shad 7 Inch Floating Soft Lure Wise Angler","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Storm Shad 7\" Floating Soft Lure\u003c\/h1\u003e\n\u003cp\u003eBuilt for big fish and inspired by nature, the Storm Shad 7\" is a floating soft lure engineered for the toughest predators across Australia and New Zealand. Its chunky baitfish silhouette, lifelike forked tail, and scale-textured finish strike the ideal balance between realism and reaction — making it deadly on snapper, kingfish, barramundi, and reef species.\u003c\/p\u003e \u003cp\u003eOn the drop, the tail flutters. On the pause, it suspends naturally. On a slow roll, it delivers a subtle yet powerful swim. Whether you’re casting over reefs, working deep channels, or twitching along structure, the Storm Shad stays in the strike zone longer — right where the bite happens.\u003c\/p\u003e \u003ch2\u003ePerformance that Predicts the Bite\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eThick baitfish silhouette and a forked tail generate a natural, reactive swim pattern that triggers bites\u003c\/li\u003e \u003cli\u003eFloating profile keeps the lure in the strike zone for paused or slow-retrieved presentations\u003c\/li\u003e \u003cli\u003eDetailed scale texture and sculpted fins provide visible contrast and tactile realism in clear or pressured water\u003c\/li\u003e \u003cli\u003eProBait™ natural scent infused into every lure to boost hook-ups, especially when fish are hesitant\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eDurable, Sustainable Design\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePVC-free, plastisol-free, and phthalate-free construction for worry-free fishing\u003c\/li\u003e \u003cli\u003e100% compostable packaging, inside and out, reducing waste without compromising performance\u003c\/li\u003e \u003cli\u003eMore baits per pack translates to less packaging and more time on the water\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eTailored for AU\/NZ Waters\u003c\/h2\u003e\n\u003cp\u003eDesigned and tested specifically for Australian and New Zealand conditions, the Storm Shad excels from Coral Sea reef flats to the deep channels of the Hauraki Gulf. Its robust build and proven action are built to endure the kind of fights these waters demand.\u003c\/p\u003e \u003ch2\u003eWhy Anglers Choose Storm Shad\u003c\/h2\u003e\n\u003cp\u003eStorm Shad isn’t just another soft lure. It combines a lifelike silhouette with a natural, responsive swim that mirrors live bait, delivering consistent hook-ups with less re-rigging. The integrated ProBait scent enhances attraction when practical bite windows are short, turning more taps into hooked fish. And with sustainability at its core, this lure helps you fish with purpose—catch more, waste less, and leave a lighter footprint on the water.\u003c\/p\u003e \u003ch2\u003eWhat You Can Target\u003c\/h2\u003e\n\u003cp\u003ePerfect for snapper, kingfish, barramundi, and a broad range of reef species, the Storm Shad 7\" is a versatile tool for reef edges, channel drops, and structure-tight ambush points. Its presentation adapts to paused, slow-roll, and twitching retrieves, letting you tailor your approach to the moment and the species you’re chasing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Whitebait Silver \/ 5pcs","offer_id":51844941709597,"sku":"WASSSL-7 WS","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2374_1.jpg?v=1780548821"},{"product_id":"crossline-rolling-swivel-with-pearl-beads","title":"Wise Angler Crossline Rolling Swivel With Pearl Beads","description":"\u003cdiv\u003e\n\u003ch1\u003eWise Angler Crossline Rolling Swivel With Pearl Beads\u003c\/h1\u003e\n\u003cp\u003eDesigned for surf casting and boat fishing alike, this Crossline Rolling Swivel pairs a robust high‑carbon steel core with pearl beads to create a dependable, tangle‑free dropper rig. Its smart engineering ensures smooth line transitions, reduces twists, and accelerates sinking for quick, stable presentation—perfect when chasing target species like 30 lb class snapper.\u003c\/p\u003e \u003ch2\u003eWhy this swivel stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eCrossline rolling design: smooth line flow between mainline and leader, dramatically lowers the risk of wind‑ups and tangles during casts and retrieves.\u003c\/li\u003e \u003cli\u003ePearl beads: add visible weight for faster sinking and enhanced water‑glow visibility, helping attract attention in low‑light or murky water.\u003c\/li\u003e \u003cli\u003eSturdy construction: high‑carbon steel core delivers reliable strength under pressure, ideal for demanding fishing scenarios.\u003c\/li\u003e \u003cli\u003eDropper‑rig ready: purpose‑built for creating clean, secure connections between leader and mainline, improving rig efficiency and bite visibility.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSpecs you can rely on\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSize: 3x4\u003c\/li\u003e \u003cli\u003ePack\/Qty: 5 pieces per package\u003c\/li\u003e \u003cli\u003eMaterial: High‑carbon steel with pearl beads for added weight\u003c\/li\u003e \u003cli\u003ePackaging: Compostable, ASTM D6400 and EN13432 compliant (Reel it in Sustainably)\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e \u003cli\u003eThread your mainline through the swivel’s eye and secure with a knot suitable for your line type.\u003c\/li\u003e \u003cli\u003eAttach your leader to the opposite end and align the pearl beads along the mainline to optimize weight distribution.\u003c\/li\u003e \u003cli\u003eRig your dropper setup as desired and cast confidently, knowing the crossline design helps prevent tangles during long retrieves.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch2\u003eUse cases and benefits\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSurf casting: maintain clean line flow even in windy conditions, enhancing distance and accuracy.\u003c\/li\u003e \u003cli\u003eBoat fishing: trusted performance when targeting bottom‑hugging species and fighting strong fish.\u003c\/li\u003e \u003cli\u003eDropper rig optimization: secure connections with reduced risk of line twists, so you can focus on bite detection and hookups.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eEco‑conscious choice\u003c\/h2\u003e\n\u003cp\u003eOur packaging is designed with sustainability in mind, complying with compostability standards to help reduce plastic pollution and support marine life preservation—“Reel it in Sustainably!”\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"3x4 35 kgs QTY 5","offer_id":51844941742365,"sku":"RS-PB 3X4 TF-1061","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"7x8  19 kgs QTY 5","offer_id":51844941775133,"sku":"RS-PB 7x8 TF-1061","price":11.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/1A7B69D7-27C1-4075-B309-F0ABCEBB1A94.jpg?v=1780548820"},{"product_id":"stormx™-cyclone-minnow-4-soft-lure","title":"StormX Cyclone Minnow 4 Inch Soft Lure Fishing Bait Freshwater Saltwater","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 4\" Soft Lure — Freshwater \u0026amp; Saltwater Performance\u003c\/h1\u003e\n\u003cp\u003eBuilt to Perform. Inspired by Nature. The StormX Cyclone Minnow 4\" soft lure is crafted for light-to-medium gear across both fresh and salt water. Its natural baitfish profile, tight body roll, and thumping paddle tail deliver strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e \u003cp\u003eEngineered from ElaStormX™ super-stretch material, Cyclone Minnow stands up to multiple hookups without tearing. The floating design keeps the tail upright during pauses, making dead-sticks and finesse fishing in shallows or over structure more effective than ever. Infused with ProBait™ natural baitfish scent, it invites strikes and helps secure solid hookups when the bite is on the edge.\u003c\/p\u003e \u003cp\u003eThe 4\" size is the versatile pick for estuary and freshwater systems, pairing well with light-to-mid tackle and a variety of rigs.\u003c\/p\u003e \u003ch2\u003eWhy it’s different\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eRealistic baitfish silhouette with lifelike scale detail for convincing attractant profiles in any waterway\u003c\/li\u003e \u003cli\u003ePaddle tail delivers a tight body roll and a pronounced thump on every retrieve\u003c\/li\u003e \u003cli\u003eElaStormX™ super-stretch material provides superior tear resistance for repeated hookups\u003c\/li\u003e \u003cli\u003eFloating design ensures the tail lifts naturally during pauses, boosting finesse and dead-stick effectiveness\u003c\/li\u003e \u003cli\u003eProBait™ scent enhances strike initiation and prolongs lure presence in the strike zone\u003c\/li\u003e \u003cli\u003eWorks seamlessly with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e \u003cli\u003e100% plastic-free, home-compostable packaging; PVC-free, plastisol-free, and phthalate-free for a cleaner planet\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSpecifications at a glance\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSize: 4\" (versatile for estuary and freshwater systems)\u003c\/li\u003e \u003cli\u003ePack quantity: 6 lures per pack\u003c\/li\u003e \u003cli\u003eScent: ProBait™ – Natural Baitfish Infusion\u003c\/li\u003e \u003cli\u003eLaunch: September 2025\u003c\/li\u003e \u003cli\u003eTarget species (typical): Trout, Australian bass, redfin, flathead, bream, mangrove jack in Australia; brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper on light gear in New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eVisual note: in packaging imagery, the lure shows a translucent amber body with glitter flecks that catch light and entice bites even in low-light conditions. This subtle shimmer works well in both clear and stained water, helping fish pick up the lure sooner and commit to the strike.\u003c\/p\u003e \u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e4\" Cyclone Minnow soft lures — 6 per pack\u003c\/li\u003e \u003cli\u003eProBait™ scent infusion for immediate attraction on the water\u003c\/li\u003e \u003cli\u003eEco-friendly packaging designed for easy recycling and reduced environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. Built tough. Built clean. Built to catch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Poddy Gold \/ 6pcs","offer_id":51844942299421,"sku":"WACMSL-4 PG","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2373_2.jpg?v=1780548846"},{"product_id":"stormx™-cyclone-minnow-3-soft-lure-1","title":"StormX Cyclone Minnow 3 Inch Soft Lure For Freshwater And Saltwater","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 3 Inch Soft Lure For Freshwater And Saltwater\u003c\/h1\u003e\n\u003cp\u003eBuilt to Perform. Inspired by Nature. The StormX Cyclone Minnow 3\" soft lure is crafted for light-to-medium gear across both freshwater and saltwater environments. Its natural baitfish profile, tight body roll, and thumping paddle tail deliver strike-triggering action on the drop, lift, or slow retrieve—making it an all-season option for trout in streams, estuaries, and coastal predators alike.\u003c\/p\u003e \u003ch2\u003eWhy this lure stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eNatural baitfish profile with realistic scale detail that blends seamlessly with a variety of forage in both fresh and brackish waters.\u003c\/li\u003e \u003cli\u003ePaddle tail delivers a tight, lifelike roll and a pronounced thump that fish key in on, even in low light or murky water.\u003c\/li\u003e \u003cli\u003eElaStormX™ super-stretch material: built to handle multiple hookups without tearing, giving you more uses per lure and fewer replacements.\u003c\/li\u003e \u003cli\u003eFloating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure.\u003c\/li\u003e \u003cli\u003eInfused with ProBait™ natural baitfish scent to trigger strikes and improve hook-ups in pressured fisheries.\u003c\/li\u003e \u003cli\u003eVersatile rigging compatibility: works well with jig heads, weedless setups, or finesse rigs for precise presentation.\u003c\/li\u003e \u003cli\u003eEco-conscious packaging: 100% plastic-free, home-compostable packaging; non-toxic, PVC-free, plastisol-free, and phthalate-free.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSize, specs, and how to choose\u003c\/h2\u003e\n\u003cp\u003eThe Cyclone Minnow line is designed for different scenarios, with the 3\" model offering precision for finesse setups and smaller predators. Other sizes expand presentation options as conditions demand:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003e3\" — Perfect for finesse setups and smaller predators (8 per pack)\u003c\/li\u003e \u003cli\u003e4\" — Versatile size for estuary and freshwater systems (6 per pack)\u003c\/li\u003e \u003cli\u003e5\" — Ideal for larger presentations and aggressive feeders (5 per pack)\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhere you’ll catch with it\u003c\/h2\u003e\n\u003cp\u003eTarget Species vary by region, and this lure covers a broad spectrum—from trout and bass to flathead, bream, mangrove jack, snapper, and more. In Australia, expect success with trout, Australian bass, redfin, flathead, bream, and mangrove jack. In New Zealand waters, it shines on brown and rainbow trout, salmon, kahawai, trevally, and snapper when used with the right gear.\u003c\/p\u003e \u003ch2\u003eReal-world applications and techniques\u003c\/h2\u003e\n\u003cp\u003eUse the Cyclone Minnow on light-to-medium tackle for precise, subtle presentations, or push a slightly heavier jig head for deeper structure. Its floating design keeps the lure upright during pauses, enabling effective dead-sticking across shallow reefs, mangroves, or submerged cover. Try occasional pauses during a slow retrieve to let the tail lift and flash, prompting curious bites from nearby predators.\u003c\/p\u003e \u003ch2\u003eDurability meets responsibility\u003c\/h2\u003e\n\u003cp\u003e crafted with ElaStormX™ super-stretch material offers superior tear resistance, so you can count on reliable performance during long sessions and tough bites. The ProBait™ natural baitfish scent enhances attraction and helps secure hookups, while the packaging aligns with modern environmental values—plastic-free and compostable without sacrificing performance.\u003c\/p\u003e \u003ch2\u003eWhy choose StormX Cyclone Minnow\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eA purpose-built lure for light-to-medium gear across both fresh and saltwater habitats\u003c\/li\u003e \u003cli\u003eRealistic profile and action that triggers instinctive strikes\u003c\/li\u003e \u003cli\u003eDurable, tear-resistant construction and planet-friendly packaging\u003c\/li\u003e \u003cli\u003eFlexible rigging, proven scent, and targeted sizing for precise presentations\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhat’s in the box\u003c\/h2\u003e\n\u003cp\u003eStormX Cyclone Minnow soft lures are available in multiple sizes to match your gear and conditions, with the 3\" model specifically designed for finesse scenarios and smaller predators, backed by eco-conscious packaging and ProBait scent for enhanced hook-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Squid Ink - Glow UV \/ 8 pcs","offer_id":51844942889245,"sku":"WACMSL-3 SI","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2384_3.jpg?v=1780548846"},{"product_id":"stormx™-storm-shad-7-soft-lure-1","title":"StormX Storm Shad 7 Inch Floating Soft Lure for Big Fish Australia NZ Glow","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Storm Shad 7\" Floating Soft Lure — Glow (AU\/NZ Edition)\u003c\/h1\u003e\n\u003cp\u003eDesigned for Australian and New Zealand waters, the Storm Shad 7\" is a floating soft lure built to handle the region’s premier predators. Its chunky baitfish profile, lifelike forked tail, and scale-textured finish combine to deliver a natural, responsive swim that triggers reaction strikes from snapper, kingfish, barramundi, and reef species alike.\u003c\/p\u003e \u003ch2\u003eNatural swim, maximum strike time\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eThe Storm Shad’s thick silhouette and forked tail create a lifelike glide that entices bites in clear and pressured waters.\u003c\/li\u003e \u003cli\u003eIts floating profile keeps the lure in the strike zone longer, ideal for paused retrieves and slow, methodical rolls.\u003c\/li\u003e \u003cli\u003eOn the drop, the tail flutters; on the pause, it suspends naturally; on a slow roll, it delivers a subtle yet powerful swim.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eProBait scent for more hookups\u003c\/h2\u003e\n\u003cp\u003eInfused with ProBait natural scent, this lure attracts and holds the attention of wary fish, helping improve hookup rates—especially when fish are sluggish or暂处.\u003c\/p\u003e \u003ch2\u003eDurability meets responsible design\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eDurable construction designed to withstand tough bites and repeated casts across reef edges, channels, and structure.\u003c\/li\u003e \u003cli\u003eScent-infused action paired with a realistic finish delivers reliable performance when the bite is on the edge.\u003c\/li\u003e \u003cli\u003eFree from PVC, plastisol, and phthalates, with packaging that’s 100% compostable both inside and out.\u003c\/li\u003e \u003cli\u003eMore baits per pack means better value and less waste for environmentally conscious anglers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eGlow color, tailored for AU\/NZ angling\u003c\/h2\u003e\n\u003cp\u003eThe Glow variant is engineered to stand out in diverse Australian and New Zealand waters, offering strong visibility and a compelling silhouette under varied light and water conditions. Storm X products are designed and tested specifically for the unique environments of these regions, from Coral Sea reefs to deep gulf channels.\u003c\/p\u003e \u003ch2\u003eWhy choose the Storm Shad\u003c\/h2\u003e\n\u003cp\u003eFor the serious, purpose-driven angler, this lure merges visual realism, reactive movement, and sustainability. It’s built to keep fish hooked longer—from first strike to the boat—while reducing environmental impact through recycled packaging and a plastic-free approach. If you fish reefs, channels, or structure-heavy zones, the Storm Shad 7\" gives you a trusted tool that performs where the bite happens and does so with less waste.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Gars Flash - Glow UV \/ 5pcs","offer_id":51844941676829,"sku":"WASSSL-7 GF","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2365_1.jpg?v=1780548846"},{"product_id":"beak-hook-extra-long-point-pink","title":"Wise Angler Beak Hook Extra Long Point Pink High Carbon Steel Fishing Hook","description":"\u003cdiv\u003e\n\u003ch1\u003eWise Angler Beak Hook – Extra Long Point Pink High-Carbon Steel Fishing Hook\u003c\/h1\u003e\n\u003cp\u003eThe Wise Angler Beak Hook redefines bait-focused fishing with a razor-sharp, extra-long needle point and a streamlined beak-style silhouette that delivers fast penetration and rock-solid hooksets in challenging conditions. 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Pair with strong, abrasion-resistant leaders to handle reef structure and robust species. The extra-long point and beak shape help keep bait looking natural while delivering a decisive, secure set—ideal for anglers who prioritize efficiency and fish welfare through careful, controlled hook-ups.\u003c\/p\u003e \u003ch2\u003eEco-friendly from hook to habitat\u003c\/h2\u003e\n\u003cp\u003eIn line with a responsible fishing ethos, Wise Angler’s Beak Hook arrives in compostable packaging, reinforcing a sustainable approach to gear that reduces plastic waste while protecting the marine environment. 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A premium brass body pairs with a robust stainless steel snap to deliver marine-grade strength and outstanding rust resistance, making this swivel a trusted component for saltwater and freshwater setups alike.\u003c\/p\u003e \u003ch2\u003eBuilt to endure the elements\u003c\/h2\u003e\n\u003cp\u003eThe brass construction provides exceptional durability in corrosive environments, while the stainless snap adds an extra layer of resilience against the harshest seas. Precision engineering and meticulous craftsmanship translate into a swivel you can rely on stroke after stroke, season after season.\u003c\/p\u003e \u003ch2\u003eSmooth action that prevents tangles\u003c\/h2\u003e\n\u003cp\u003eDesigned with a rolling mechanism, this swivel promotes effortless rotation and minimizes line twists. 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Crafted from premium high-carbon steel, this hook provides impressive strength and holding power, even when you’re deep into demanding conditions with pilchards, squid, or soft baits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eOffset Point\u003c\/strong\u003e — Designed to improve hook alignment and reduce deep hooking, boosting corner-of-the-mouth landings for cleaner releases.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eExtra-Long Needle Point\u003c\/strong\u003e — Penetrates quickly and deeply, accelerating fast, secure captures on fast-moving baits.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFluorescent Green Finish\u003c\/strong\u003e — High-visibility underwater color that helps provoke strikes from target species like snapper and gurnard.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHigh-Carbon Steel\u003c\/strong\u003e — Delivers robust strength and reliable holding power under tough fishing conditions.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBuilt for Bait Fishing\u003c\/strong\u003e — Optimized for pilchards, squid, and soft baits, providing versatile performance across common coastal rigs.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCatch-and-Release Friendly\u003c\/strong\u003e — Offset point reduces gut-hooking, supporting safer releases when practice and ethics matter.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSustainable Packaging\u003c\/strong\u003e — 100% plastic-free, compostable packaging made from plant-based materials, certified to ASTM D6400 and EN13432 standards. 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Engineered for reliability in demanding saltwater environments, these hooks combine a razor-sharp needle point with marine-grade high carbon steel and a durable black nickel finish for lasting performance in every cast. Approved and tested by top anglers including Milan, Radonich, and Nathan O'hearn, they deliver consistent hookups when you need them most.\u003c\/p\u003e \u003ch2\u003eUnmatched precision and durability\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSize 6\/0: ideal for larger live baits and targeting hard-fighting species such as kingfish\u003c\/li\u003e \u003cli\u003ePack of 10: ample supply for extended trips without constant restocking\u003c\/li\u003e \u003cli\u003eHigh carbon steel, marine-grade: engineered to resist bending and stand up to saltwater contamination\u003c\/li\u003e \u003cli\u003eBlack nickel coating: enhances durability and conceals the hook in clear water\u003c\/li\u003e \u003cli\u003eUltra-sharp needle point: ensures quick, clean hookups and minimizes bait damage\u003c\/li\u003e \u003cli\u003eDesigned by anglers, for anglers: purpose-built to improve live-bait presentation on the water\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSmart live-bait presentation\u003c\/h2\u003e\n\u003cp\u003eLive bait hooks are designed to present bait in a natural, enticing position, increasing bite rates and reducing snags. Our needle-point design and precise balance help your bait swim authentically, attracting more strikes while maintaining control in cast and retrieve.\u003c\/p\u003e \u003ch2\u003eEasy, reliable usage\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eCarefully position the bait to preserve vitality and movement\u003c\/li\u003e \u003cli\u003eCast with confidence; the strong point holds up under pressure\u003c\/li\u003e \u003cli\u003eRegularly check bait and replace if it appears dead or stale to maintain an enticing presentation\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eEco-friendly packaging\u003c\/h2\u003e\n\u003cp\u003ePackaged in sustainable certified compostable packaging—100% plastic-free—so you can fish with a clear conscience and reduce plastic waste on the water.\u003c\/p\u003e \u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eWise Angler Live Bait Hook, 6\/0, pack of 10\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eElevate your next kingfish outing with hooks that pair industrial-strength materials, precision point, and responsible packaging. Add Wise Angler Live Bait Hook 6\/0 to your cart today and fish with confidence, efficiency, and sustainability.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"12\/0 QTY 3","offer_id":51844943249693,"sku":"LBH12-19301","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"10\/0 QTY 6","offer_id":51844943282461,"sku":"LBH10-19301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"8\/0 QTY 8","offer_id":51844943315229,"sku":"LBH8-19301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"6\/0 QTY 10","offer_id":51844943347997,"sku":"LBH6-19301","price":11.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/FED213F3-EAA6-4004-9D32-300F8F4D95A0.jpg?v=1780548846"},{"product_id":"stormx™-cyclone-minnow-3-soft-lure-2","title":"StormX Cyclone Minnow Three Inch Soft Lure For Freshwater And Saltwater Fishing","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 3\" Soft Lure\u003c\/h1\u003e\n\u003cp\u003eBuilt to Perform. Inspired by Nature. The StormX Cyclone Minnow soft lure range is designed for light-to-medium gear across both fresh and saltwater environments. With a natural baitfish profile, tight body roll, and a thumping paddle tail, it delivers strike-triggering action on the drop, lift, or slow retrieve—making it a versatile tool for stalking trout in streams or working estuaries for snapper.\u003c\/p\u003e\n\u003cp\u003eCrafted from ElaStormX™ exclusive super-stretch material — engineered to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, enabling dead-stick techniques and finesse fishing in shallows or over structure. Infused with ProBait™ natural baitfish scent to invite strikes and boost hook-ups.\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e \u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e \u003cli\u003eElaStormX™ super-stretch material for durability and tear-resistance\u003c\/li\u003e \u003cli\u003eFloating design that lifts the tail on pauses for dead-sticking and finesse work\u003c\/li\u003e \u003cli\u003eProBait™ scent enhances attraction and helps secure first strikes\u003c\/li\u003e \u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e \u003cli\u003e100% plastic-free, home-compostable packaging; non-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize selection aligns with gear and target conditions: 3\" for finesse setups and smaller predators, 4\" as a versatile estuary\/freshwater option, 5\" for larger presentations and aggressive feeders. Packs include: 3\" (8 lures), 4\" (6 lures), 5\" (5 lures).\u003c\/p\u003e\n\u003cp\u003eTarget species include trout, Australian bass, redfin, flathead, bream, and mangrove jack in Australia; brown and rainbow trout, salmon, kahawai, trevally, and snapper in New Zealand. StormX Cyclone Minnow represents next-gen soft lure fishing—built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003cp\u003eLaunch: September 2025. 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Its precise slide-in connection keeps your line aligned under pressure while letting you adapt quickly to shifting tides, targets, and conditions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFast lure interchange: Swap lures or stickbaits in seconds, so you stay in the strike zone as conditions change.\u003c\/li\u003e \u003cli\u003eSecure, twist-resistant hold: The screw-in design captures the lure eye or a solid ring, delivering a dependable lock even when battling big game fish.\u003c\/li\u003e \u003cli\u003eBig‑game ready for offshore action: Particularly effective when targeting heavy hitters like kingfish and tuna where speed and reliability matter.\u003c\/li\u003e \u003cli\u003eDurable performance: Built to resist the demands of vigorous casting, strong tides, and heavy lures without compromising smooth rotation.\u003c\/li\u003e \u003cli\u003eEco-conscious packaging: Sustainably packaged with plant-based materials, 100% compostable and plastic-free—good for the catch, good for the earth.\u003c\/li\u003e \u003cli\u003eHow to use: Simply insert the lure’s eye or solid ring into the Screw Snap Swivel and tighten for a secure connection. This method is especially effective for jig fishing with heavier lures.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy anglers choose this for quick swaps\u003c\/h2\u003e\n\u003cp\u003eDesigned for versatility and reliability, this interchange accessory keeps your rig simple and robust. The slide-in connection minimizes snag potential during retrieves, while the screw mechanism ensures the lure stays locked in place in demanding conditions. When every second counts between bites, this swivel helps you stay proactive—switching from quiet trolling to aggressive jigging without changing rigging setups.\u003c\/p\u003e \u003ch2\u003eSustainability at the core\u003c\/h2\u003e\n\u003cp\u003eWise Angler pairs performance with responsibility. 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This soft lure mirrors a natural baitfish with a tight body roll and a thumping paddle tail, delivering strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, the Cyclone Minnow adapts to every situation.\u003c\/p\u003e \u003cp\u003eCrafted from ElaStormX™ super-stretch material, the lure stands up to multiple hook-ups without tearing. Its floating design keeps the tail upright during pauses, making dead-stick techniques and finesse fishing in shallows or over structure incredibly effective.\u003c\/p\u003e \u003cp\u003eInfused with ProBait™ natural baitfish scent, it invites strikes and helps hold attention for higher hook-up rates, even in low-visibility conditions.\u003c\/p\u003e \u003ch2\u003eWhy it stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eNatural baitfish profile with realistic scale detail for convincing underwater movement.\u003c\/li\u003e \u003cli\u003ePaddle tail delivers a tight roll and a pronounced thump—perfect on drop, lift, or slow retrieves.\u003c\/li\u003e \u003cli\u003eElaStormX™ tear-resistant material designed for durability across multiple hookups.\u003c\/li\u003e \u003cli\u003eFloating design that lifts the tail during pauses, ideal for dead-sticking and finesse in shallow water or over structure.\u003c\/li\u003e \u003cli\u003eProBait™ scent to attract and secure strikes, boosting hook-up rates in challenging conditions.\u003c\/li\u003e \u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups for versatile presentations.\u003c\/li\u003e \u003cli\u003e100% plastic-free, home-compostable packaging; non-toxic, PVC-free, plastisol-free, and phthalate-free.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSize options and packs\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e3\" — ideal for finesse setups and smaller predators; 8 per pack\u003c\/li\u003e \u003cli\u003e4\" — versatile for estuary and freshwater systems; 6 per pack\u003c\/li\u003e \u003cli\u003e5\" — ideal for larger presentations and aggressive feeders; 5 per pack\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eTarget species by region\u003c\/h2\u003e\n\u003cp\u003eAustralia: trout, Australian bass, redfin, flathead, bream, mangrove jack. 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Its compact, lightweight profile minimizes added drag, helping you cast farther and fight fish more efficiently without compromising sensitivity or feel.\u003c\/p\u003e \u003ch2\u003eWhy this rolling swivel stands out\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eHigh-carbon steel construction delivers lasting strength while staying light enough to avoid weighing down your rig.\u003c\/li\u003e \u003cli\u003eRolling swivel design reduces line twist and friction between the main line and leader, promoting smoother casts and steadier retrieves.\u003c\/li\u003e \u003cli\u003eStrong, reliable connection points provide peace of mind when battling larger fish or casting into windy conditions.\u003c\/li\u003e \u003cli\u003eEasy to attach with no special tools required, making quick swaps in the middle of a day on the water.\u003c\/li\u003e \u003cli\u003eCompatible with both braided and monofilament lines for versatile use across different setups—from light panfish rigs to more robust leader configurations.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eDurability you can trust\u003c\/h2\u003e\n\u003cp\u003eBuilt to endure tough fishing environments, this swivel’s robust construction stands up to briny spray, freshwater exposure, and repeated casts. Despite its strength, the design remains lightweight to keep your overall rig nimble and responsive during the fight.\u003c\/p\u003e \u003ch2\u003eEasy installation, wide compatibility\u003c\/h2\u003e\n\u003cp\u003eThe Impressed Rolling Swivel is crafted for straightforward rigging. Its simple design makes it a practical upgrade for any tackle box, whether you’re assembling a new rig from scratch or refreshing an existing setup. Works seamlessly with both braided and monofilament lines, giving you flexibility across a range of fishing styles and species.\u003c\/p\u003e \u003ch2\u003eEco-friendly packaging\u003c\/h2\u003e\n\u003cp\u003eGo green with confidence. The packaging for the Impressed Rolling Swivel is compostable and certified for ASTM6400 and EN1343 composability, so you can reel in sustainability while you reel in fish. The packaging is clearly marked as compostable, supporting responsible waste practices and helping reduce plastic pollution in oceans.\u003c\/p\u003e \u003ch2\u003eProduct specs\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eSize: 2\u003c\/li\u003e \u003cli\u003eQuantity: 10 per pack\u003c\/li\u003e \u003cli\u003eB\/Strain: 43 kg\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho should buy this\u003c\/h2\u003e\n\u003cp\u003eWhether you’re just starting out or you’ve logged countless days on the water, this rolling swivel enhances line management and casting efficiency. 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Designed for light-to-medium gear, it excels from trout streams to estuaries and beyond, adapting to every fishing scenario you encounter.\u003c\/p\u003e \u003ch2\u003eWhat sets it apart\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\u003cstrongelastormx super-stretch material\u003e: tear-resistant and capable of withstanding multiple hook-ups without losing its shape, so you can fish longer with fewer replacements.\u003c\/strongelastormx\u003e\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFloating design\u003c\/strong\u003e: tail lifts naturally when paused, making dead-stick techniques and finesse fishing in shallow or structurally complex zones incredibly effective.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eProBait™ natural baitfish scent\u003c\/strong\u003e: a subtle, inviting aroma that triggers bites and helps improve hookups in tough conditions.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eRealistic baitfish fidelity\u003c\/strong\u003e: detailed scale texture and a natural profile that temptingly mimics the forage that predatory fish chase.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVersatile rigging\u003c\/strong\u003e: works seamlessly with jig heads, weedless rigs, or finesse setups, letting you tailor the presentation to the day’s conditions.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ePlanet-friendly packaging\u003c\/strong\u003e: 100% plastic-free, home-compostable packaging plus non-toxic, PVC-free, plastisol-free, and phthalate-free construction—designed with the environment in mind.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy anglers choose Cyclone Minnow\u003c\/h2\u003e\n\u003cp\u003eThe Cyclone Minnow isn’t just another soft lure—it’s a purpose-built tool for catching more fish with less effort. Its floating tail action remains highly responsive at slow retrieves and pauses, making it ideal for targeting finicky trout in streams or cruising snapper and other aggressive feeders in estuary systems. The natural scent and durable material combine to shorten lure-to-hook-up times, so you spend less time re-tying and more time fishing.\u003c\/p\u003e \u003ch2\u003eTarget species \u0026amp; environments\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eAustralia: Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/li\u003e \u003cli\u003eNew Zealand: Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re precision-presenting over structure, reach-casting across mangroves, or slow-rolling through a clear stream, the Cyclone Minnow is tuned for aggressive bites and reliable hookups.\u003c\/p\u003e \u003ch2\u003eSizes, packs \u0026amp; scent\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e3\" – ideal for finesse setups and smaller predators (8 per pack)\u003c\/li\u003e \u003cli\u003e4\" – versatile for estuaries and freshwater systems (6 per pack)\u003c\/li\u003e \u003cli\u003e5\" – ideal for larger presentations and aggressive feeders (5 per pack)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach lure is infused with ProBait™ natural baitfish scent to entice strikes and help maintain hook-ups in challenging conditions.\u003c\/p\u003e \u003ch2\u003eLaunch \u0026amp; positioning\u003c\/h2\u003e\n\u003cp\u003eStormX Cyclone Minnow represents the next generation of soft lure fishing—built for performance, built to endure, and built with the planet in mind. Launched in September 2025, it combines rugged materials, proven action, and eco-conscious packaging to deliver a compelling choice for anglers who refuse to compromise on results or responsibility.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Pichard Glow UV \/ 5pcs","offer_id":51844943642909,"sku":"WACMSL-5 PGUV","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2363_1_b86c9222-4fd0-47c2-86a6-3e7347aeab86.jpg?v=1780548846"},{"product_id":"stormx™-cyclone-minnow-4-soft-lure-2","title":"StormX Cyclone Minnow 4 Inch Soft Lure For Freshwater And Saltwater Fishing","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 4\" Soft Lure\u003c\/h1\u003e\n\u003cp\u003eUnleash precise, strike‑driven action with the StormX Cyclone Minnow 4\", a next‑gen soft lure designed for light to medium tackle in both fresh and saltwater. Its natural baitfish profile, tight body roll, and a thumping paddle tail deliver irresistible movement on the drop, during lifts, or on a slow, methodical retrieve. Whether you’re stalking trout in clear runs or patrolling estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e \u003cp\u003eWhy it stands out\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eElaStormX™ super‑stretch material\u003c\/strong\u003e—tear‑resistant and durable, engineered to handle multiple hook‑ups without tearing.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFloating design\u003c\/strong\u003e—tail lifts naturally during pauses, making dead‑sticks and finesse fishing in shallow water incredibly effective.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eProBait™ natural baitfish scent\u003c\/strong\u003e—attracts and keeps fish engaged, boosting hook‑up rates whether you’re fishing murky bays or clear streams.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAuthentic baitfish details\u003c\/strong\u003e—realistic scale texture and a lively profile that mirrors forage fish in your local waters.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVersatile rigging\u003c\/strong\u003e—works with jig heads, weedless setups, or finesse presentations for a wide range of species and conditions.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEco‑friendly packaging\u003c\/strong\u003e—100% plastic‑free, home‑compostable packaging; non‑toxic, PVC‑free, plastisol‑free, and phthalate‑free.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSizes, uses, and where it excels\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003e4\" size\u003c\/strong\u003e — the versatile choice for estuary and freshwater systems, delivering balanced depth and action for a broad range of targets.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e3\" and 5\" options\u003c\/strong\u003e—available in the Cyclone Minnow line to suit finesse setups or larger presentations (see pack counts below).\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eSpecifications and packs\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eSizes per pack\u003c\/strong\u003e: 3\" (8 lures), 4\" (6 lures), 5\" (5 lures)\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: ProBait™ – Natural Baitfish Infusion\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTarget regions\u003c\/strong\u003e: Australia – trout, Australian bass, redfin, flathead, bream, mangrove jack; New Zealand – brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMaterials \u0026amp; safety\u003c\/strong\u003e: ElaStormX™ tear‑resistant soft plastic; 100% plastic‑free packaging; PVC‑free, plastisol‑free, phthalate‑free\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to fish it most effectively\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eUse a light‑to‑medium jig head to maximize the Cyclone Minnow’s natural roll and paddle tail kick.\u003c\/li\u003e \u003cli\u003eTry a slow, methodical retrieve with short pauses to trigger the floating tail during dead sticks in shallow structure—perfect for trout and ambush predators.\u003c\/li\u003e \u003cli\u003ePair with weedless rigs to fish through cover, or switch to finesse setups when targeting wary fish in clear, calm water.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eLaunch date: September 2025. StormX Cyclone Minnow is the ultimate soft lure range for light to medium gear—built tough, built clean, built to catch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Blue Mack \/ 6pcs","offer_id":51844943675677,"sku":"WACMSL-4 BM","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2305.jpg?v=1780548847"},{"product_id":"stormx™-cyclone-minnow-5-soft-lure-2","title":"StormX Cyclone Minnow 5 Inch Soft Lure For Freshwater And Saltwater","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Cyclone Minnow 5 Inch Soft Lure — Freshwater \u0026amp; Saltwater\u003c\/h1\u003e\n\u003cp\u003eBuilt to perform. Inspired by nature. The StormX Cyclone Minnow 5\" soft lure is engineered for light-to-medium gear across both fresh and salt water. Its natural baitfish profile, tight body roll, and thumping paddle tail deliver strike-triggering action on the drop, lift, or slow retrieve—perfect for stalking trout in streams or patrolling estuaries for snapper.\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eNatural baitfish profile\u003c\/strong\u003e with realistic scale detail that appearances fishers recognize and predators respond to.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ePaddle tail with tight roll\u003c\/strong\u003e and a resonant thump that reads through the water at varied speeds for precise presentations.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eElaStormX™ super-stretch\u003c\/strong\u003e material—tear-resistant and designed to withstand multiple hookups without tearing.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFloating design\u003c\/strong\u003e keeps the tail upright during pauses, enabling effective dead-stick and finesse techniques in shallow water or over structure.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eProBait™ scent\u003c\/strong\u003e—a natural baitfish infusion that invites strikes and helps secure hookups.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eRig versatility\u003c\/strong\u003e works seamlessly with jig heads, weedless rigs, or finesse setups for versatile fishing scenarios.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEco-conscious packaging\u003c\/strong\u003e 100% plastic-free, home-compostable packaging; PVC-free, plastisol-free, and phthalate-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSizes and packs to fit your method: 3\" (8 per pack), 4\" (6 per pack), 5\" (5 per pack). The 5\" version is ideal for larger presentations and aggressive feeders, delivering a commanding presence without sacrificing maneuverability on light gear.\u003c\/p\u003e\n\u003cp\u003eTarget species span Australia and New Zealand waters, including trout, bass, redfin, flathead, bream, mangrove jack, brown and rainbow trout, salmon, kahawai, trevally, and snapper. Launched in September 2025 by WISE ANGLER, StormX Cyclone Minnow is built tough, built clean, and built to catch.\u003c\/p\u003e\n\u003ch2\u003eHow to fish it\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eUse a controlled lift-and-pause to let the paddle tail thump and provoke ambush strikes from structure or deeper pockets.\u003c\/li\u003e \u003cli\u003eMaintain a steady, moderate retrieve to showcase the minnow’s natural roll and lifelike silhouette.\u003c\/li\u003e \u003cli\u003ePair with a light jig head or weedless setup to target weeded flats, creeks, and estuary edges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Gars Flash - Glow UV \/ 5pcs","offer_id":51844943708445,"sku":"WACMSL-5 GF","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2370_1_76e3f5a1-71e6-45b2-a7bb-5c78c4b631d3.jpg?v=1780548847"},{"product_id":"stormx™-storm-shad-7-soft-lure-2","title":"StormX Storm Shad 7 Inch Floating Soft Lure For Big Fish","description":"\u003cdiv\u003e\n\u003ch1\u003eStormX Storm Shad 7\" Floating Soft Lure\u003c\/h1\u003e\n\u003cp\u003eBuilt for big fish across Australia and New Zealand, the StormX Storm Shad 7\" is a floating soft lure engineered to tip the odds in heavy-hitting scenarios. Its chunky baitfish profile, lifelike forked tail, and scale-textured finish deliver a realistic presentation that triggers aggressive bites from top predators in reef and coastal systems alike.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e7-inch floating soft lure with a thick baitfish silhouette, forked tail, and scale-textured finish for authentic visual appeal and tail‑beat realism\u003c\/li\u003e \u003cli\u003eDrop-tail flutter, suspended pause, and a slow-roll swim that keeps the lure in the strike zone longer, maximizing bite windows over structures and channels\u003c\/li\u003e \u003cli\u003eInfused with ProBait™ natural scent to increase hook-up rates, especially when fish are a touch selective or pressured\u003c\/li\u003e \u003cli\u003eDurable, reliable construction designed for repeated casts and hard-fighting species, reducing the need for constant re-rigging\u003c\/li\u003e \u003cli\u003eEco-conscious design: PVC-free, plastisol-free and phthalate-free, packaged in 100% compostable materials with 100% plastic-free packaging\u003c\/li\u003e \u003cli\u003eMore baits per pack, meaning less packaging waste and more time fishing\u003c\/li\u003e \u003cli\u003ePurpose-built for AU\/NZ waters—from the reefs of the Coral Sea to the deep channels of the Hauraki Gulf—crafted to perform in local conditions\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe Storm Shad’s natural swim pattern, combined with its scent-attractant and sustainable design, makes it a standout choice for targeting snapper, kingfish, barramundi, and reef species. Whether casting over reefs, fishing deep channels, or navigating structure, this lure stays in the bite zone where the action happens—and helps anglers fish with purpose while reducing their environmental footprint.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WISE ANGLER","offers":[{"title":"Yellow Tail \/ 5pcs","offer_id":51844943741213,"sku":"WASSSL-7 YT","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/1072\/3613\/files\/IMG_2306_fd6b84cb-1a6a-47a5-be06-d5455368cf06.jpg?v=1780548847"}],"url":"https:\/\/actionoutdoors.kiwi\/zh\/collections\/wise-angler.oembed","provider":"Action Outdoors Limited","version":"1.0","type":"link"}