Hook Em Squid Jigs & Tackle — Your Complete Guide to Squid Fishing in NZ

Squid fishing is one of the most accessible and addictive forms of fishing in New Zealand. Whether you're dangling jigs off a wharf at dusk or targeting arrow squid from a boat, Hook Em's Australian-made squid tackle gives you a serious edge. Browse the full range →

Why Hook Em for Squid?

Hook Em designs and manufactures their squid jigs in Australia, specifically for the species and conditions we encounter in Australasian waters. Their jigs, UV torches, and storage solutions are all purpose-built — not generic imports with a sticker on them.

Hook Em Squid Jigs

Standard Squid Jigs (3g & 3.5g)

Hook Em's standard squid jigs come in a variety of colours and patterns. The 3-gram size is the most versatile:

• Bait fish style — mimics small baitfish, great in clear water
• UV style (Chameleon) — glows under UV light, deadly at dusk
• Assorted colour packs — 5 unique colours so you can find what's working

The 3.5g option sinks slightly faster — useful in deeper water or current.

Premium UV Squid Jigs

These jigs are designed to charge under UV light and glow, making them visible in low-light conditions when squid feed most actively. Pair them with the Hook Em UV torch for maximum effect.

Metal Squid Jigs — 9 Inch Glow Bead

The metal squid jig with glow beads is designed for deeper water and faster sinking. The metal body gets down to depth quickly, while the glow beads attract squid from a distance. Australian made.

4-Gram Australian Made Jigs

The heavier 4g jigs are Australian made and come in the classic Lumo/White/Red colour combination that's proven deadly on New Zealand squid. These are the choice for windy conditions and deeper water.

Squid Tackle & Accessories

UV Torch

The Hook Em UV torch is a must-have for any squid angler. Charge your glow jigs for 30 seconds under UV and they'll glow for 15+ minutes. Runs on 3 AAA batteries (included). $26.99

Storage Solutions

Nothing damages squid jigs faster than loose hooks tangling in a tackle box. Hook Em offers:

• Waterproof Tackle Box (Large) — dedicated squid jig storage, keeps hooks protected — $32.99
• Squid Jig Storage Box — double-sided with carry handle, stores 14 jigs neatly — $24.99
• Bait Tackle Box — two compartments specifically for squid jigs — $19.99

Squid Gaffs

A dedicated squid gaff is essential for landing squid without them inking everywhere. Hook Em's squid gaffs are lighter and shorter than regular gaffs:

• Large squid gaff — interchangeable head
• Telescopic squid gaff — extends to 3.6m (aluminium) or 4.5m (carbon fibre)

The carbon fibre telescopic is incredibly light for its length — you can hold it in one hand while jigging with the other.

👉 See squid gaffs in the full gaff range →

Squid Fishing Tips for NZ

• Best time: Dusk and into the first 2 hours of darkness
• Look for lights: Squid are attracted to light — fish near wharf lights or use a squid light
• Slow jigging action: Lift and drop slowly — squid hit on the drop
• UV charge your jigs: Hit them with the UV torch every 15 minutes
• Try different colours: Start with glow/white, then switch colours if not getting bites
• Bring a squid gaff: Landing squid with your hands means getting inked

Squid Jig Value Packs

If you're starting out or want to try different colours, the Hook Em 5-pack sets are the best value:

• 3g 5-pack with storage bag — $42.99 (5 unique colours)
• 4g 5-pack Australian Made — $39.99 (Lumo, White, Red, Black, Green/Yellow)

Start with a 5-pack, add the UV torch, and you're set for a season of squid fishing.

🎣 Action Outdoors stocks the complete Hook Em squid range — jigs, UV torches, storage boxes, and squid gaffs. All prices in NZD. Browse all Hook Em products →