StormX™ Storm Shad 7" Soft Lure

Built for Big Fish. Inspired by Nature.

The StormX Storm Shad 7" is a floating soft lure engineered for the toughest predators across Australia and New Zealand. With its chunky baitfish body, lifelike forked tail, and scale-textured finish, it strikes the ideal balance between realism and reaction — making it deadly on snapper, kingfish, barramundi, and reef species.

On the drop, the tail flutters. On the pause, it suspends naturally. On a slow roll, it delivers a subtle yet powerful swim. Whether you're casting over reefs, working deep channels, or twitching along structure, the Storm Shad stays in the strike zone longer — right where the bite happens.

Infused with ProBait™ natural scent and built for durability, this lure delivers consistent hook-up rates without the constant re-rigging. It comes packaged 100% plastic-free in fully compostable materials, and includes more baits per pack — offering better value and less waste.

Made for serious anglers who fish with purpose, StormX helps reduce your environmental impact without changing the way you fish.

Increase hook-ups. Reduce your footprint. Fish with purpose.

Performance Design

The Storm Shad's thick baitfish silhouette and forked tail create a natural swim pattern that triggers reaction strikes. Its floating profile keeps the lure in the strike zone longer — ideal for paused or slow-retrieved presentations.

Natural Appeal

Detailed scale pattern, sculpted fins, and subtle branding provide realistic texture and visual contrast — helping the lure stand out in both clear and pressured water.

Scent-Infused for Action

Every Storm Shad is infused with ProBait™ natural scent — an all-natural attractant proven to increase hook-up rates, especially when fish are shut down.

Sustainable by Design

Free from PVC, plastisol, and phthalates, and packaged using 100% compostable materials — inside and out. More baits per pack means less packaging and more time fishing.

Purpose-Built for AU/NZ Waters

Designed and tested specifically for Australian and New Zealand conditions. From the reefs of the Coral Sea to the deep channels of the Hauraki Gulf, Storm Shad is made to perform.