Lure Me — Quality Fishing Tackle from a Family-Owned NZ Store
Lure Me is a family-owned online fishing tackle store based in Auckland, New Zealand. They specialise in quality fishing gear for boat fishing, surfcasting, freshwater, saltwater, and game fishing — all backed by a 30-day money-back guarantee and fast NZ-wide delivery.
The Lure Me range at Action Outdoors features premium INOVA fishing tackle and accessories, trusted by NZ anglers for their quality and performance.
Shop Lure Me by Category
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Terminal Tackle — Swivels, beads, clips, bait elastic, flasher rigs and INOVA Knect Series
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Tools and Accessories — Fish grippers, pliers, scissors, bait knives and fishing tools
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Lures, Jigs and Rigs — Flasher rigs, softbaits and jig heads
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Tackle Bags and Boxes — Quality tackle storage and accessory cases
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Fishing Lines and Leaders — Mono, braid and leader line including INOVA Slik XLS
Why Shop Lure Me at Action Outdoors?
- Full range of INOVA fishing tackle and accessories
- NZ-wide shipping from Auckland
- Trusted family-owned NZ fishing brand
- Quality tackle for boat fishing, surfcasting and freshwater
- Competitive prices with Afterpay available
Browse the full Lure Me range below or shop by category above.
