Lure Me Fishing Tackle — Quality INOVA Gear Now at Action Outdoors NZ

We are excited to bring the Lure Me range to Action Outdoors! Lure Me is a family-owned online fishing tackle store based right here in Auckland, New Zealand. They specialise in quality fishing gear backed by a 30-day money-back guarantee and now you can shop their full range at Action Outdoors with fast NZ-wide delivery.

What is Lure Me?

Lure Me is a trusted NZ fishing tackle retailer with over 870 five-star reviews from Kiwi anglers. They stock quality gear for every style of fishing including boat fishing, surfcasting, freshwater, saltwater, and game fishing. Their product range focuses on premium INOVA fishing tackle and accessories that NZ anglers rely on.

Shop the Lure Me Range

Browse the full Lure Me collection organised into easy-to-shop categories:

Terminal Tackle

The backbone of any tackle box. Shop INOVA swivels, beads, clips, bait anchors, bait elastic dispensers, and the popular Knect Series terminal tackle. Whether you are rigging up for snapper or surfcasting for kahawai, you will find quality terminal tackle that will not let you down when it counts.

Tools and Accessories

Every angler needs reliable tools. The Lure Me range includes alloy fish grippers with built-in scales, compact fishing pliers with sheaths, bait scissors, and ergonomic bait knives.

Lures, Jigs and Rigs

Get rigged up with INOVA flasher rigs including the popular Blu Tube, Devils Hokkai, Mackerel Flasher, and Mackerel Magnet designs. These proven performers are designed for NZ waters.

Tackle Bags and Boxes

Keep your gear organised with quality tackle storage solutions from compact tackle boxes to larger storage bags.

Fishing Lines and Leaders

Premium fishing line including the INOVA Slik XLS mono in Steel Grey, a favourite among NZ surfcasters and boat fishermen.

Why Shop Lure Me at Action Outdoors?

• Quality Gear — Premium INOVA fishing tackle trusted by NZ anglers
• Family-Owned NZ Brand — Supporting local Kiwi businesses
• Fast NZ Delivery — Most orders shipped same or next business day
• 30-Day Money Back — Shop with confidence
• One-Stop Shop — Browse Lure Me alongside our full range

Shop the full Lure Me range now