Lure Me

Lure Me — Quality Fishing Tackle from a Family-Owned NZ Store

Lure Me is a family-owned online fishing tackle store based in Auckland, New Zealand. They specialise in quality fishing gear for boat fishing, surfcasting, freshwater, saltwater, and game fishing — all backed by a 30-day money-back guarantee and fast NZ-wide delivery.

The Lure Me range at Action Outdoors features premium INOVA fishing tackle and accessories, trusted by NZ anglers for their quality and performance.

Shop Lure Me by Category

• Terminal Tackle — Swivels, beads, clips, bait elastic, flasher rigs and INOVA Knect Series
• Tools and Accessories — Fish grippers, pliers, scissors, bait knives and fishing tools
• Lures, Jigs and Rigs — Flasher rigs, softbaits and jig heads
• Tackle Bags and Boxes — Quality tackle storage and accessory cases
• Fishing Lines and Leaders — Mono, braid and leader line including INOVA Slik XLS

Why Shop Lure Me at Action Outdoors?

• Full range of INOVA fishing tackle and accessories
• NZ-wide shipping from Auckland
• Trusted family-owned NZ fishing brand
• Quality tackle for boat fishing, surfcasting and freshwater
• Competitive prices with Afterpay available

Browse the full Lure Me range below or shop by category above.