StormX™ Storm Shad 5" Soft Lure

Compact Power. Cleaner Fishing. Inspired by Nature.

The StormX Storm Shad 5" is a floating soft lure built for precision strikes and high hook-up rates. Compact, responsive, and sustainable — this lure is deadly on snapper, reef fish, and estuary predators across Australia and New Zealand.

With its baitfish-inspired body and aggressive forked tail, the Storm Shad 5" creates realistic movement on every retrieve. Whether you’re casting from the shore or drifting structure by boat, this lure stays in the strike zone longer and triggers instinct-driven bites.

Built for Versatility in Every Cast

The Storm Shad 5" is designed for both land-based and inshore boat anglers targeting mid-size predators. Its floating body allows for controlled presentations — from slow rolls to twitch-and-pause retrieves. On the drop, the tail flutters naturally. On the pause, it suspends in place — creating a vulnerable moment that fish can’t resist.

Natural Profile, Enhanced Performance

With a chunky baitfish silhouette, lifelike forked tail, and sculpted scale detail, the Storm Shad mimics local forage like pilchards, mullet, and hardyhead. This design produces subtle vibration and flash that holds up in both clear and stained waters.

ProBait™ Natural Scent Infusion

Each Storm Shad 5" is pre-loaded with Wise Angler’s proprietary ProBait™ scent — an all-natural attractant proven to increase strike rates, especially in pressured or high-traffic environments.

Sustainability Without Compromise

Made for the angler who wants to fish clean without changing how they fish, the Storm Shad 5" is free from PVC, plastisol, and phthalates. Each pack is 100% plastic-free, inside and out, using certified compostable materials. More lures per pack means fewer restocks and less environmental impact.

Made for Australian & New Zealand Waters

Designed and tested locally, this lure is tuned for the species, conditions, and techniques unique to AU/NZ. From chasing snapper in Port Phillip Bay to targeting bream and trevally in New Zealand estuaries, the Storm Shad 5" delivers unmatched action in its class.

StormX Storm Shad 5"

Big results from a smaller profile. More hook-ups. Less plastic. All performance.