StormX Storm Shad 5" Floating Soft Lure

Compact power meets clean fishing. The Storm Shad 5" is a floating soft lure built for precision strikes and higher hook-up rates, engineered for snapper, reef fish, and estuary predators across Australia and New Zealand.

Its baitfish-inspired profile, combined with a chunky forked tail and sculpted scale detail, delivers realistic movement on every retrieve. Whether you’re casting from the shore or drifting structure by boat, this lure stays in the strike zone longer and prompts instinctive bites.

Designed for versatility in every cast, the Storm Shad 5" offers controlled presentations—from slow rolls to twitch-and-pause retrieves. On the drop, the tail fluttering comes to life; on the pause, it suspends in place, creating a vulnerable moment fish can’t resist.

With a natural silhouette and enhanced performance, it mimics forage like pilchards, mullet, and hardyhead, producing subtle vibration and flash that hold up in clear or stained waters. Each Storm Shad 5" is pre-loaded with Wise Angler’s ProBait™ natural scent, proven to increase strike rates, particularly in pressured or high-traffic waters.

Sustainability is built in. This lure is free from PVC, plastisol, and phthalates, and each pack is 100% plastic-free inside and out, using certified compostable materials. More lures per pack means fewer restocks and a smaller environmental footprint.

Designed and tested locally for AU/NZ conditions, the Storm Shad 5" excels with the species, techniques, and waters you fish most. From snapper chases in Port Phillip Bay to bream and trevally in New Zealand estuaries, it delivers unmatched action in its class.

Key benefits at a glance

• Floating profile for controlled, natural presentations and extended time in the strike zone
• Baitfish-inspired body with a lifelike forked tail and detailed sculpting for realistic motion
• ProBait™ natural scent pre-loaded to boost bites in pressured environments
• PVC-, plastisol-, and phthalate-free construction with 100% compostable packaging
• Designed and tested for AU/NZ waters, optimized for mid-size predators
• Suitable for land-based shore casting or inshore boat fishing