StormX Storm Shad 7" Floating Soft Lure

Built for big fish across Australia and New Zealand, the StormX Storm Shad 7" is a floating soft lure engineered to tip the odds in heavy-hitting scenarios. Its chunky baitfish profile, lifelike forked tail, and scale-textured finish deliver a realistic presentation that triggers aggressive bites from top predators in reef and coastal systems alike.

• 7-inch floating soft lure with a thick baitfish silhouette, forked tail, and scale-textured finish for authentic visual appeal and tail‑beat realism
• Drop-tail flutter, suspended pause, and a slow-roll swim that keeps the lure in the strike zone longer, maximizing bite windows over structures and channels
• Infused with ProBait™ natural scent to increase hook-up rates, especially when fish are a touch selective or pressured
• Durable, reliable construction designed for repeated casts and hard-fighting species, reducing the need for constant re-rigging
• Eco-conscious design: PVC-free, plastisol-free and phthalate-free, packaged in 100% compostable materials with 100% plastic-free packaging
• More baits per pack, meaning less packaging waste and more time fishing
• Purpose-built for AU/NZ waters—from the reefs of the Coral Sea to the deep channels of the Hauraki Gulf—crafted to perform in local conditions

The Storm Shad’s natural swim pattern, combined with its scent-attractant and sustainable design, makes it a standout choice for targeting snapper, kingfish, barramundi, and reef species. Whether casting over reefs, fishing deep channels, or navigating structure, this lure stays in the bite zone where the action happens—and helps anglers fish with purpose while reducing their environmental footprint.