StormX Storm Shad 7" Floating Soft Lure

Built for big fish and inspired by nature, the Storm Shad 7" is a floating soft lure engineered for the toughest predators across Australia and New Zealand. Its chunky baitfish silhouette, lifelike forked tail, and scale-textured finish strike the ideal balance between realism and reaction — making it deadly on snapper, kingfish, barramundi, and reef species.

On the drop, the tail flutters. On the pause, it suspends naturally. On a slow roll, it delivers a subtle yet powerful swim. Whether you’re casting over reefs, working deep channels, or twitching along structure, the Storm Shad stays in the strike zone longer — right where the bite happens.

Performance that Predicts the Bite

• Thick baitfish silhouette and a forked tail generate a natural, reactive swim pattern that triggers bites
• Floating profile keeps the lure in the strike zone for paused or slow-retrieved presentations
• Detailed scale texture and sculpted fins provide visible contrast and tactile realism in clear or pressured water
• ProBait™ natural scent infused into every lure to boost hook-ups, especially when fish are hesitant

Durable, Sustainable Design

• PVC-free, plastisol-free, and phthalate-free construction for worry-free fishing
• 100% compostable packaging, inside and out, reducing waste without compromising performance
• More baits per pack translates to less packaging and more time on the water

Tailored for AU/NZ Waters

Designed and tested specifically for Australian and New Zealand conditions, the Storm Shad excels from Coral Sea reef flats to the deep channels of the Hauraki Gulf. Its robust build and proven action are built to endure the kind of fights these waters demand.

Why Anglers Choose Storm Shad

Storm Shad isn’t just another soft lure. It combines a lifelike silhouette with a natural, responsive swim that mirrors live bait, delivering consistent hook-ups with less re-rigging. The integrated ProBait scent enhances attraction when practical bite windows are short, turning more taps into hooked fish. And with sustainability at its core, this lure helps you fish with purpose—catch more, waste less, and leave a lighter footprint on the water.

What You Can Target

Perfect for snapper, kingfish, barramundi, and a broad range of reef species, the Storm Shad 7" is a versatile tool for reef edges, channel drops, and structure-tight ambush points. Its presentation adapts to paused, slow-roll, and twitching retrieves, letting you tailor your approach to the moment and the species you’re chasing.