StormX Storm Shad 5" Floating Soft Lure

Compact, precise, and purpose-built for Australian and New Zealand waters, the Storm Shad 5" is a floating soft lure designed to deliver clean presentations and higher hook-ups across mid-size predators. Its baitfish-inspired profile—complete with a chunky silhouette and a lifelike forked tail—moves with natural, subtle vibration and flash that trigger instinctive bites in both clear and stained water.

Why this lure stands out

• Floating action with controlled presentations: slowly roll, twitch-and-pause, or steady retrieves keep the lure in the strike zone longer while offering a lifelike drop and pause that predators find hard to resist.
• Realistic forage mimic: sculpted scales, a convincing baitfish silhouette, and a responsive forked tail imitate pilchards, mullet, and hardyhead—key local prey that calm, reef, and estuary followers chase.
• ProBait™ Natural Scent Infusion: pre-loaded with Wise Angler’s all-natural attractant to boost strike rates, especially in pressured or high-traffic fishing spots.
• Versatile for shore and inshore boat anglers: designed to perform across casting, drifting structure, and mid-water retrieves, making it a reliable choice for snapper, reef fish, and estuary predators.

On-water performance you can feel

The Storm Shad 5" is built for action in the body of water you fish. Its buoyant profile keeps it in the strike zone during long retrieves from shore, while its tail’s natural flutter on the drop and pause moments creates a vulnerability that hungry fish can’t ignore. A balanced, mid-sized profile means it travels with confidence through current and around structure, delivering consistent strikes even when school activity shifts.

Designed for AU/NZ waters

Engineered and tested locally to suit the species, conditions, and techniques common to Australian and New Zealand fisheries. Whether you’re chasing snapper in Port Phillip Bay or targeting bream and trevally in estuaries, the Storm Shad 5" delivers reliable action, precise control, and improved bite-per-cast compared with broader-market soft lures.

Eco-conscious construction

Commitment to cleaner fishing starts at the lure. The Storm Shad 5" is free from PVC, plastisol, and phthalates, and each pack uses 100% plastic-free packaging—crafted from certified compostable materials. Fewer restocks and less plastic in the water mean more days on the water doing what you love, with less environmental impact.

What you get

A purpose-made floating soft lure with ProBait™ scent, built for action, accuracy, and sustainability. It’s a compact tool that punches above its size—designed to deliver bigger results, one cast at a time.