Outdoor Clothing Brands NZ — Complete Guide (2026)

New Zealand's outdoor lifestyle demands clothing that can handle everything from blazing summer sun to sideways rain in the bush. Here's your guide to the best outdoor clothing brands available in NZ.

NZ & International Outdoor Brands We Stock

Merino 365 NZ

100% New Zealand merino wool base layers, polos, and long sleeves. Made from ZQ-certified merino — ethically farmed in NZ.

• Why merino? — Naturally temperature regulating, odour resistant, breathable, and incredibly soft
• Range: Men's and women's long sleeves, polos, tees
• Best for: Base layers, everyday wear, travel, tramping

Orvis

America's oldest mail-order retailer, founded in 1856. Premium fly fishing and outdoor apparel.

• Jackets & vests — Waxed cotton, softshell, and technical fishing jackets
• Waders — Breathable chest waders for men and women. Gold-standard for fly fishing
• Wading boots — Felt and rubber sole options

Browse: Orvis Jackets & Vests | Orvis Waders | Wading Boots

AFTCO

American Fishing Tackle Company — specialist fishing apparel and sun protection gloves.

Browse: AFTCO Fishing Gloves

Choosing Outdoor Clothing for NZ Conditions

The Layering System

NZ Weather Tips

• Always carry a rain layer — NZ weather changes in minutes
• UV protection — NZ has extreme UV. Long sleeves, hats, and sun gloves are essential
• Merino for travel — Doesn't smell after multiple days. Perfect for tramping
• Avoid cotton in the bush — "Cotton kills" — it stays wet and cold

Safety Clothing

Life jackets and buoyancy aids are essential on the water:

Browse: Life Jackets & Vests — 58 options.

Shop Outdoor Clothing at Action Outdoors

Browse all apparel or call 09 820 8023.