Fishing Shop NZ: Top 8 Online & In‑Store Picks for 2025
Hunting down the right fishing shop in NZ can feel harder than finding workups on a glassy day. You’re keen to gear up—maybe a soft‑bait set for snapper, a topwater combo for kingfish, or a trout upgrade for the next long weekend—but choice overload, patchy stock, and hit‑and‑miss delivery make it tough to know where to buy. Do you go online for sharper prices, or in‑store for trusted advice? Which shops actually have the reels, lines and lures you want, and which will get them to your door (or offer quick click & collect) without drama?
This guide rounds up the top 8 fishing shops in New Zealand for 2025—mixing online specialists with proven brick‑and‑mortar retailers. For each pick you’ll see why we chose it, what it’s known for, who it suits best, price range and brands, plus shopping and fulfilment details and store locations. We weighed range depth, value, service, stock visibility, warranty support and delivery options across the country. Whether you’re outfitting a boat, building a land‑based kit, or chasing trout on fly, you’ll know exactly where to shop next. First up: a local favourite with serious breadth—Action Outdoors.
1. Action Outdoors (Auckland and online)
If you want a fishing shop in NZ that also covers the rest of your boating, RV and DIY needs, Action Outdoors is a smart first stop. Based in Auckland with a full online store, it blends fishing tackle with marine, industrial and outdoors gear—handy when your weekend kit spans rods, ropes and trailer parts.
Why we picked it
Range depth and practicality. Beyond rods and reels, you’ll find specialist fishing nets, marine hardware, RV/motorhome parts, ropes and lifting gear—all under one roof. The local store adds real‑world advice and backup.
What they’re known for
A broad, working‑angler focus: fishing nets (including butterfish, flounder, snapper and commercial options), everyday tackle, plus marine and RV spares. They also showcase NZ‑made Victory Knives and carry Trojan trailer products and Tecni‑Sport gear.
- Standout extras: Product videos, specials, and an enquiry channel for tricky jobs.
Best for
- Fishos who DIY boats/trailers and want one retailer for tackle and parts
- Netting and bait‑collecting setups with NZ‑relevant net options
- RV/motorhome owners needing consumables alongside fishing gear
- Shoppers who prefer local store support with online convenience
Price range and brands
Broad price points from entry to pro‑grade across categories. Notable names include Victory Knives (NZ‑made), Trojan Trailer Products, and Tecni‑Sport, alongside a wide mix of tackle essentials.
Shopping and fulfilment
Shop in‑store or order online for NZ‑wide delivery. Expect clear category navigation, regular specials, helpful product videos and responsive enquiries for fit‑for‑purpose recommendations.
Store locations
Auckland retail store plus nationwide online service. Check their site for current hours and the store map before you head in.
2. Marine Deals (online and Auckland outlet)
When you want the biggest possible spread from a single fishing shop in NZ, Marine Deals is hard to ignore. It’s an online‑first retailer with a massive catalogue that covers far more than tackle, which makes it ideal for kitting out the boat and the crew in one hit.
Why we picked it
Scale and convenience. Marine Deals brings a deep online range under one roof, so you can compare gear across categories quickly and check out once, with NZ‑wide delivery and an Auckland option for local shoppers.
What they’re known for
A huge multi‑category selection spanning fishing, boating, camping & hiking, apparel, watersports, diving & snorkelling, hunting, RV & motorhomes, plus gift ideas. That breadth means you can sort rods, reels, accessories and the rest of your weekend kit at the same time.
Best for
Before the list, know this: Marine Deals suits anglers who value choice and simplicity in the buying journey.
- All‑in‑one shoppers: Tackle, boating add‑ons, and dive gear in a single cart
- Boat owners: Fishing essentials alongside marine accessories
- Adventure crossovers: Campers and RVers topping up while buying tackle
- Online‑first buyers: Prefer browsing, comparing and ordering from home
Price range and brands
Expect broad price points from entry to higher‑end across categories, making it easy to match spend to use—whether you’re assembling a starter kit or upgrading selected components.
Shopping and fulfilment
Marine Deals is optimised for online shopping with clear category navigation and NZ‑wide shipping. Stock covers multiple outdoor verticals, so you can bundle related items to save time on logistics.
Store locations
Nationwide online store with an Auckland presence for local customers. Check their site for current outlet details and opening hours.
3. Smart Marine (multi-branch and online)
Smart Marine is a go‑to fishing shop in NZ if you want big‑store range with real‑store convenience. With four specialist super branches plus a huge online store, it’s built for anglers and boaties who like comparing options, getting value, and walking out (or checking out) ready for the weekend.
Why we picked it
Reach and reliability. Smart Marine leans into “Best Prices, Service and Range” across boating, fishing and outdoors, backed by multiple branches and a robust online experience—handy when you need kit now or want to price‑check before you buy.
What they’re known for
A full‑scale mix of boating, fishing and outdoor gear, supported by a large online catalogue and in‑store service. The combination makes it easy to sort tackle, boat bits and trip essentials in one place.
Best for
If you like choice and value without bouncing between retailers, this fits.
- Multi‑category shoppers: One stop for tackle, boating and outdoor essentials
- Value hunters: Competitive pricing across everyday gear
- In‑store deciders: See, compare and buy at specialist branches, with online backup
Price range and brands
Expect options from budget‑friendly through to higher‑spec gear across categories, so you can match spend to use without compromising on essentials.
Shopping and fulfilment
Shop in‑store or online via their large e‑commerce site. The breadth of categories makes building a complete setup straightforward, and you can compare across ranges before committing.
Store locations
Four specialist super branches plus a huge online store. Check Smart Marine’s site for current addresses and opening hours.
4. Burnsco (nationwide and online)
If your fishing trips are boat‑based and you want a fishing shop in NZ that keeps the practical bits in stock, Burnsco is a safe bet. Their fishing range covers the essentials—rods, reels, bait tanks and tackle—plus boat‑ready accessories like knives, bait boards, nets and gaffs, making it easy to round out your kit in one hit.
Why we picked it
Consistency and convenience. Burnsco pairs a broad, essentials‑first fishing range with accessories that suit how Kiwis actually fish from boats. It’s a straightforward choice when you want gear that’s ready for use on the water.
What they’re known for
A well‑stocked fishing department anchored by core tackle and boat‑friendly add‑ons. From rods and reels to bait tanks, knives, bait boards, nets and gaffs, the selection suits snapper missions, harbour mooching and offshore days alike.
Best for
If you’re after practical, boat‑ready fishing gear without overcomplicating the shop, this fits.
- Boat anglers: Tackle plus bait boards, nets and gaffs in one place
- Everyday fishos: Reliable rods, reels and terminal tackle
- Weekend missions: Quick top‑ups before a weather window
- Gift buyers: Easy‑pick accessories that actually get used
Price range and brands
Options span entry through mid/high tiers across rods, reels and tackle, so you can match spend to use and upgrade over time. Expect fair day‑to‑day pricing with regular promos on popular lines.
Shopping and fulfilment
Shop online for NZ‑wide delivery with clear category navigation, or head in‑store for hands‑on checks and straightforward advice. It’s set up for quick comparisons and fast decisions.
Store locations
Online nationwide, with physical stores across New Zealand. Check Burnsco’s site for your nearest branch and current opening hours.
5. Hunting & Fishing New Zealand (nationwide and online)
If you want a fishing shop in NZ with true local roots and easy access almost anywhere, Hunting & Fishing New Zealand delivers. It’s 100% locally owned and operated with around 40 stores nationwide, pairing a solid fishing range with expert advice for outdoor adventures and a companion online store.
Why we picked it
Reach and reassurance. A big national footprint plus local ownership means consistent gear, service and knowledge wherever you’re based or travelling. It’s a dependable pick for anglers who value in‑person help backed by an online buying option.
What they’re known for
A broad, mainstream range that serves everyday fishos as well as multi‑sport outdoors types. You’ll find the core rods, reels, terminal tackle and accessories, supported by staff who can point you at what works for your species, season and spot.
- Standout strengths: 100% locally owned, ~40 stores nationwide, and a balanced spread of fishing and outdoor essentials with on‑the‑ground expertise.
Best for
If you want face‑to‑face guidance with national coverage, start here.
- New or returning anglers: Confidence picks with staff advice
- Families and weekenders: Easy one‑stop stock‑ups before trips
- Regional buyers: A nearby store for quick top‑ups and exchanges
- Multi‑category shoppers: Fishing plus broader outdoor gear in one visit
Price range and brands
Expect options from entry through premium across popular categories, so you can match budget to use and upgrade over time. Regular promos help sharpen value on staples.
Shopping and fulfilment
Shop your local store for hands‑on comparisons and practical advice, or order via the online store for convenience. The nationwide network makes it simple to get what you need, how you prefer to buy.
Store locations
Approximately 40 stores across New Zealand plus online. Check their site for your nearest branch and current opening hours.
6. Yeehaa Fishing (Auckland specialist and online)
If your targets are kings, tuna or giant squid and you want a technique‑driven fishing shop in NZ, Yeehaa Fishing is a proven Auckland specialist with a focused online range. It’s the place you go when you care about the right blank, the right lure action, and the right rigging.
Why we picked it
Technical depth. Yeehaa leans into saltwater techniques—soft‑baiting, stickbaiting/popping, big game, jigs and sliders—so you’re not just buying gear, you’re matching tools to a method. It’s ideal when you’re chasing performance and specificity, not just “a rod and reel”.
What they’re known for
A curated saltwater spread that covers the full system from rod to terminal. Expect thoughtful lure and rig options alongside the core hardware, plus niche extras.
- Key categories: Rods & reels, soft‑baits, big game, stickbaiting/popping, sliders, jigs, squid jigs, limited collector lures, lines & leaders, terminal tackle, crimps.
Best for
If you fish by technique and want gear that keeps up, start here.
- Topwater hunters: Stickbaits and poppers tuned for kingfish
- Jig specialists: Jigs, sliders and matching assist/rigging
- Squid anglers: Purpose‑built squid jigs and accessories
- Game crews: Big‑game lures and terminal components
- Tinkerers: Lines, leaders, crimps and system building blocks
Price range and brands
Pricing spans everyday to specialist tiers, with options that suit first‑time setups through to high‑spec technique builds. Limited collector lures signal premium choices alongside practical workhorses.
Shopping and fulfilment
Browse the online store for category‑driven shopping, or visit the Auckland shop for hands‑on advice on matching rods, lures and rigging. Check their site for current stock and delivery options before you order.
Store locations
Auckland retail store plus online shopping for NZ customers. See their site for address details and opening hours.
7. Fishing Direct NZ (Silverdale and online)
North Auckland locals know Fishing Direct NZ as a straight‑up fishing shop with a brand‑heavy tackle range and a smooth online store. Based in Silverdale, Auckland, it’s an easy pick when you want proven gear from the names Kiwi fishos trust, without wading through non‑fishing categories.
Why we picked it
Brand focus and simplicity. Fishing Direct specialises in fishing tackle and accessories, making it fast to match rods, reels, soft‑baits and terminal to your target species and technique, either online or in person.
What they’re known for
A tackle‑first range that covers rods, reels, soft‑baits, lines, leaders and terminal—built around saltwater staples and weekend missions. It’s a tidy destination when you want the core kit dialled and out the door quickly.
Best for
If you prefer a focused fishing shop with trusted labels, start here.
- Brand loyalists: Shimano/Daiwa builds without compromise
- Soft‑bait fans: Matching Z‑Man and Gulp selections
- Quick upgrades: Lines, leaders and terminals in one pass
- North Auckland buyers: Silverdale convenience plus online
Price range and brands
You’ll find options from starter setups to enthusiast gear, so you can buy once or build over time.
- Shimano
- Daiwa
- Z‑Man
- Gulp
Shopping and fulfilment
Order via the online store for doorstep delivery, or head to Silverdale for hands‑on checks and advice. The focused catalogue makes comparisons straightforward.
Store locations
Silverdale, Auckland base with nationwide online shopping. Check their site for current hours and directions.
8. Flytackle NZ (fly fishing specialist, online)
For a pure fly focus from a fishing shop in NZ, Flytackle NZ is a tidy online pick. It concentrates on trout and fly gear, so you’re not wading through unrelated categories—just quality rods, reels, lines and the accessories that make a cast count.
Why we picked it
Specialist curation. Flytackle NZ narrows in on proven fly brands and categories, making it easier to build or upgrade a dedicated fly setup without second‑guessing compatibility or performance.
What they’re known for
A fly‑first catalogue anchored by premium names and core components: fly rods and reels, fly lines, leaders and associated accessories—purpose‑built for Kiwi trout and freshwater missions.
- Signature brands focus: Sage fly rods and reels, RIO fly lines, Redington fly gear, Guideline products.
Best for
If you want a streamlined, fly‑only shop, start here.
- Dedicated fly anglers: Tackle that matches technique and water
- Upgraders: Stepping into higher‑spec rods, reels and lines
- Brand‑driven buyers: Shortlist the big fly names fast
Price range and brands
Options span entry through premium across key fly categories, with standouts including Sage, RIO, Redington and Guideline, so you can tailor spend to experience and target waters.
Shopping and fulfilment
Online store with NZ‑wide delivery. Clean category paths make selecting rod, reel and line straightforward; check product pages for current availability before you order.
Store locations
Online store serving New Zealand customers. See their site for up‑to‑date contact and support details.
Before you shop
That’s our shortlist of the best fishing shops in NZ for 2025. Each suits a different mission—whether you’re chasing kings on topwater, building a family kit, or sorting boat add‑ons. Choose by technique, budget and how you like to buy: in‑store for hands‑on advice, or online for speed and range. Before you check out, sanity‑check stock, delivery to your region and how your setup can upgrade over time. Smart choices here save you time on the ramp and put more fish on ice.
- Set your spend: Prioritise rod/reel, then line and terminal you actually trust.
- Confirm availability: In‑stock status, ETA, and click & collect if you’re local.
- Check support: Warranty, returns and reel servicing options.
- Match components: Rod/reel line class, PE rating, braid/leader strength and spool capacity.
- Count the full kit: Terminals, tools, storage, safety—and stay within local regs.
Want one place that covers tackle plus marine, RV and trailer bits with local support? Start with Action Outdoors.