Online Fishing Tackle Store

Bait and Ice Avondale AK Pickup Only

Salt Ice, Bait and Berley in store.Baits include Bonito, Flying Fish, Jack Mackerel, Mullet, Pilchard, Piper & Squid.

Catch Fishing Poducts NZ

KABURA, POCKET ROCKET, THE BOSS, BOSS SQUID, SQUIDWINGS, DEEP V SLOW PITCH, LONG JHON SLIDER, DOUBLE TROUBLE, VALUE PACKS, LIVIES, STINGAZ, THE HARRIER, ZINGAZ, HANDMADE STICKBAIT, HANDMADE POPPER, HOOKS, RODS, COMBO SETS, SPINNING REELS, JIGGING REELS,

Cray and Crab Pots-Traps

Range of Cray Pots, Crab Pots, Pull Pots and Eel-Fyke Nets suitable for recreational use in local NZ waters

Alli and Copper Crimps / Beads / Fluro Tubing

Range of Crimps, Sleeves, Beads & Fluro Tubing for making Traces, Dropper Rigs, Lures, & Sabiki rigs.

Clothing & Accessories

Clothing & Accessories - Fishing Branded Clothing, Accessories and Hats at Action Outdoors

Complete Long Lines Boat Beach

Longline Fishing Range of Components to make and repair Longlines including hooks , clips, racks, traces, beads, droppers, anchors,

Fishing And Storage Bags

The range of Tackle bags, Insulated Fish Bags, Rod and Reel bags, Lure bags, Dry Bags For Boat, Kayak and Personal Use.

Fishing Gaffs

For when you need a bit more help getting that fish into your boat! Use a Gaff as an extra pair of hands!

Fishing Braid

10lb to 80lb Braid is essential for soft baiting, deep drop groper fishing, jigging & trolling. It can be used on any type of reel.

Fishing Tackle Storage Boxes

Our full range of Tackle Boxes and Hand Casters. Includes Brands such as Precision Pak, Kilwell and Sure Catch

Fishing Rods

Quality Fishing Rods NZ & Reels at great prices in New Zealand. Ideal for boat, surf, game & wharf fishing.

Fishing Lines

IGFA Momoi Nylon Fishing Line fluorocarbon also Braid Fishing Line Traces and Longline Nylon Backbone

Fishing Reel Range

We have a large range of Reels in Stock. Including Kilwell, Tica, Okuma and Alvey, Suitable for Game, Trolling, Boat, Surf, Freshwater.

Fish Smokers and Sawdust

Fish, Meat Smokers, Barbecues, Wood Chips, Barbecue Accessories Suitable For Boat beach or Home

Fishing Clips and Swivels

Brass and Nickle Swivels are available in many sizes, for all types of use. Barrel, Coastlock, Interlock. Game, Bran, 3 way.

Kilwell Game Outriggers

Game Fishing Outriggers Kilwell NZ Outriggers & Parts Game Fishing Poles 3.6m to 7.5m poles plus bases, clips, rollers, cleats, pulleys.

Kilwell Fly Fishing Rods

This Range of Fly Rod Fishing Rods are Presented in Two Different Top-Quality Product Lines of Innovation and Presentation

Saltwater Fishing Hooks

We are a New Zealand online retail and wholesale store selling quality Fishing Hooks.Our goal is to provide the fastest delivery.

Stainless Wire Rope

Stainless Wire Rope - Action Outdoors Marine Grade AISI 316 Stainless - Supplied on FULL Reels

Helpful Fishing Tools

Every Fisherman needs great tools! This section includes items such as lights, landing nets, and filleting gloves to make the job easier!

Fish / Boat Landing Nets

Our range of Landing nets useful for retrieving fish from the water quicker to reduce the risk of them throwing the hook

Lead Fishing Sinker Moulds

Sinker Moulds in Various Shapes Tombstone, Hapuka & One-Hole Mould Plus Pouring ladles for making your Sinkers

Product Videos

Featuring videos of some of our more popular products.Packed full of information to help you make an informed choice.

Jigs Rigs and Lures

Buy Fishing Lures for less at Action Outdoors online - Saltwater and Freshwater. It's all here in New Zealand.

Measures and Scales

Diving Measures and Scales - Divers who fail to measure their catch and bring undersized Seafood to the surface risk paying large fines

Fishing Rod Accessories

Fishing Rod Accessories Gimbal Belts, Gloves, Rod Holders, Rod Building Equipment, Beach Spikes

Saltwater, Freshwater, Boat, Kayak, Surf, Lake, Rod, Reel, Fly, Kite - All the necessary gear for a fantastic fishing experience.


Online Fishing Tackle Store

End your search for the best online tackle store here, as Action Outdoors provides a comprehensive one-stop shop for all your fishing tackle needs. Our vast selection is designed to cater to a wide array of fishing styles and preferences.


Our extensive fishing tackle range stocks an impressive variety of products, ensuring you'll find precisely what you need.

Whether you're in search of hooks, tackle boxes, spears, baits, fishing bins, tools, nets, floats, gaffs, traps, waders, lines, sinkers, reels, outriggers, or any other fishing tackle accessories, we've got you covered.


At Action Outdoors, we aim to help you have the most enjoyable and successful fishing experience possible. By providing top-quality gear and equipment, along with expert advice from our knowledgeable staff, we aim to assist you in finding the perfect tackle to suit your unique fishing needs. So go ahead and dive into our fantastic selection of fishing gear, and let's get you ready for your next big catch!