Fishing Gear: Top 8 NZ Online Stores for Prices & Deals
Scrolling through tabs, comparing rods, reels, lines and lures, only to be undone by a hidden shipping fee or “out of stock” notice? Shopping fishing gear online in NZ should be easier. Whether you’re chasing snapper off the rocks, trolling for kings, or piecing together a first fly setup, the trick is finding reputable local retailers with solid prices, real stock on hand, and deals worth biting on—plus shipping that won’t sting from Kaitaia to Invercargill.
We’ve done the legwork. This guide rounds up eight trusted NZ online stores that consistently deliver on range, value and service. For each retailer you’ll get: what they sell (salt, fresh, surfcasting, fly, kayak and boat essentials), why they’re worth your attention (expertise, warranties, loyalty perks), a price and deals snapshot (sale patterns, bundles, clearance bins), shipping and pickup options (rural delivery, click & collect, timeframes), and who each store is best for (beginners, bargain hunters, boat owners, fly anglers). Expect a practical comparison you can act on today—so you can spend less time hunting and more time fishing.
1. Action Outdoors
Action Outdoors is an Auckland-based retailer that blends a deep fishing range with serious marine, RV and industrial backup. It’s a smart stop if you want fishing gear plus the parts and accessories that keep boats, trailers and camps running—without juggling multiple carts.
What they sell
You’ll find core fishing tackle alongside highly specialised kit, plus marine and RV essentials. It’s a broad catalogue designed for weekend anglers through to DIY boat owners and tradies.
- Fishing nets: butterfish, flounder, snapper, commercial
- Tackle: rods, reels, line, sinkers, hooks, lures
- Marine gear: anchors, winches, electronics, safety
- RV/motorhome: electrical, plumbing, heating, windows
- Ropes & cordage: utility lines for boat and workshop
- Brands: Trojan trailer products, Tecni‑Sport, Victory Knives (NZ made)
Why choose this store
If you like getting everything shipshape in one go, this is your hub. The physical store plus online detail makes it easy to plan a mission, replace parts, and stock up on fishing gear in one hit.
- One‑stop shop: fishing, marine, RV and industrial
- Local expertise: Auckland retail store for advice
- NZ quality: range of Victory Knives (made in NZ)
- Learn as you buy: product videos and clear categories
Price and deals snapshot
There’s a dedicated Specials section highlighting discounted items, so bargains aren’t buried. Expect rotating savings across tackle, nets and marine accessories, and use the mailing list to hear about new launches and sharp deals first.
Shipping and pickup
Order via the e‑commerce site, or shop in person at the Auckland retail store. Prefer to collect? In‑store pickup is available during opening hours, and their enquiry form makes it simple to confirm availability before you buy.
Best for
Need a tidy mix of fishing gear and practical hardware in one basket? This is your lane.
- Netters and general anglers
- DIY boat and trailer owners
- Value seekers chasing specials
- Fans of NZ‑made Victory Knives
2. Marine Deals
Marine Deals is a heavyweight for online fishing gear in NZ, known for aggressive promotions and quick dispatch. Their site leans into value with frequent promos and a huge catalogue that spans fishing, boating and diving, so you can kit out rod, boat and buddy tank in one run.
What they sell
Marine Deals focuses on breadth across on‑water activities, with a deep range of fishing essentials alongside marine and dive categories. It’s built for anglers who want choice and sharp pricing without hopping between stores.
- Fishing gear: tackle essentials, rods and reels, lines and accessories
- Boating: hardware and on‑board accessories
- Diving: spearfishing and dive equipment
Why choose this store
If price and speed are your priorities, this retailer is hard to ignore. They highlight fast shipping and make value a theme across the site, backed by warranty support.
- Regular promos: headline “Mid Week Deals”
- Speed: they advertise NZ Post with 95% of orders shipped same day (conditions may apply)
- Assurance: “Full Warranty” and refund/repair options are promoted
Price and deals snapshot
Expect rolling specials and time‑boxed offers anchored by the weekly promotions banner. If you’re timing a bigger buy—new reel plus terminal tackle—those mid‑week drops can add up to meaningful savings on fishing gear, boating bits and dive accessories.
Shipping and pickup
Shipping is a clear strength. Marine Deals promotes fast fulfilment with NZ Post and claims 95% of orders ship the same day. That’s ideal if you’ve got a weather window coming and need tackle on your doorstep in a hurry.
Best for
Anglers who want sharp pricing and fast dispatch across a wide range.
- Bargain hunters tracking weekly deals
- Last‑minute shoppers needing quick delivery
- Fishos who also buy boating and diving gear
3. Hunting & Fishing New Zealand
Hunting & Fishing New Zealand is a go‑to for anglers who want saltwater and freshwater fishing gear in one place. Their online fishing section makes it easy to browse core tackle and accessories for common NZ techniques, so you can top up your kit without chasing multiple sites.
What they sell
The store covers fishing gear “in general”, with range depth across salt and fresh. Expect the staples you need to build or refresh a setup.
- Saltwater tackle: rods, reels, line and lures for beach, rock and boat
- Freshwater tackle: trout‑friendly rods, reels, line and accessories
- Terminal tackle & tools: hooks, sinkers, swivels, pliers, storage
- Accessories: nets, knives, and on‑water essentials
Why choose this store
If you want breadth and the convenience of shopping a full fishing category in one session, this retailer fits. The navigation concentrates saltwater and freshwater options side by side, helping you compare and balance a cart around your preferred species and style.
- Broad coverage: salt and fresh in one catalogue
- Easy comparison: clear categories to find the right tackle quickly
- One‑cart convenience: build a complete rig in a single shop
Price and deals snapshot
You’ll find mainstream pricing across popular tackle, with specials and clearance opportunities typically surfaced within category pages. Keep an eye on sale banners and compare adjacent brands to spot value on rods, reels, and everyday consumables like hooks and line.
Shipping and pickup
Ordering is straightforward via the online store. Delivery options, costs and any pickup availability are outlined during checkout or within their help pages—check these before you confirm, especially if you’re rural or timing a trip.
Best for
- Anglers wanting both saltwater and freshwater tackle together
- Beginners building a first kit from core categories
- Shoppers who prefer a broad, mainstream online range
4. Burnsco
Burnsco suits anglers who want fishing gear and boat hardware in the same basket. If your weekends swing between chasing snapper and tidying the cockpit, their range covers the on‑rod essentials and the on‑board bits—so you can add a reel, top up terminal tackle, and sort a bait board without bouncing between sites.
What they sell
Burnsco’s catalogue mixes core tackle with practical boat‑side kit for handling bait and fish, making it handy for trailer‑boat and launch owners as well as shore‑based fishos.
- Rods & reels: spin, overhead and general setups
- Tackle & terminal: rigs, hooks, sinkers, swivels
- Lures & jigs: options for common NZ species
- Fish handling: nets and gaffs
- Prep & storage: bait tanks and bait boards
- Knives & tools: essentials for rigging and filleting
Why choose this store
If your fishing list includes both tackle and cockpit upgrades, Burnsco streamlines the job. You can build out a complete kit—rod to rig, net to gaff—while adding the hardware that keeps bait tidy and decks functional.
- One‑cart convenience: boat accessories alongside tackle
- Practical focus: bait tanks, boards, nets and gaffs
- Category depth: easy to compare lures, jigs and rigs
Price and deals snapshot
Value is easiest to spot by comparing like‑for‑like across categories. Check lure and jig ranges against terminal tackle bundles, and keep an eye on category pages for promos or clearances to shave dollars off a bigger fishing gear refresh.
Shipping and pickup
Ordering is straightforward via the online store. Delivery options, costs and timeframes are shown at checkout—factor in rural addresses and note that bulky items like bait tanks or boards may attract different shipping charges.
Best for
- Boat anglers kitting out cockpits and tackle together
- Saltwater fishos restocking lures, jigs and rigs
- Shoppers who want nets, gaffs and knives with their tackle
- Anyone building a practical, boat‑ready fishing gear setup
5. Complete Angler NZ
Complete Angler bills itself as New Zealand’s largest specialist fishing store, which makes it a strong option if you prefer a retailer dedicated to fishing gear rather than a general outdoors mix. The appeal here is range depth and an easy path to build or refresh a full setup—rod, reel, line and the small parts that make it sing.
What they sell
This is a fishing‑first catalogue with breadth across core categories, so you can assemble a complete kit without detouring into unrelated products.
- Rods & reels: options to match common NZ styles
- Line & terminal tackle: mono, braid, leaders, hooks, sinkers, swivels
- Lures & jigs: hardbaits, soft plastics and metal options
- Tools & fish care: pliers, knives, nets and storage
- Accessories: tackle boxes, braid scissors, rigging bits
Why choose this store
If you want depth in fishing gear and straightforward navigation, Complete Angler makes comparison simple and helps you balance performance with budget in a single cart.
- Specialist focus: fishing‑only attention and curation
- Range depth: multiple options at each price tier
- Easy building: assemble full rigs from one place
Price and deals snapshot
Expect pricing that spans entry‑level through premium across rods, reels and terminal. Value often comes from comparing adjacent models within categories and watching for sale banners on popular lines to trim the cost of a full refresh.
Shipping and pickup
Ordering is via the online store, with delivery options, costs and timeframes shown during checkout. Check rural rates and any timing notes before confirming—if pickup is available, it will be indicated at checkout or on relevant store pages.
Best for
- Anglers who want a specialist fishing gear shop
- Shoppers comparing multiple rods/reels side by side
- Anyone building a complete kit in one transaction
- Shore and boat fishos topping up core tackle
6. Discount Fishing Supplies
Discount Fishing Supplies positions itself as one of NZ’s most comprehensive online shops for fishing, boating and diving. If you want fishing gear alongside marine and dive essentials in one cart, this value‑minded option helps you keep costs down while covering more of your kit in fewer clicks.
What they sell
A wide online catalogue centred on fishing, supported by boating and diving equipment, so you can sort tackle and on‑water extras together.
- Fishing gear: broad range for everyday angling needs
- Boating: marine equipment and accessories
- Diving: gear for underwater pursuits alongside your fishing loadout
Why choose this store
They describe themselves as “marine masters” with 20 years of expertise, which is reassuring when you’re balancing gear across categories.
- Experienced support: 20 years in the game
- Cross‑category convenience: fishing, boating and diving in one place
- NZ online specialist: built for local buyers
Price and deals snapshot
As the name suggests, the focus is on value. Compare across categories and watch on‑site banners or category promos to time purchases—especially when you’re refreshing multiple pieces of fishing gear and want savings to stack.
Shipping and pickup
Ordering is fully online with delivery across New Zealand. Check shipping costs, rural surcharges and timeframes at checkout, and confirm any oversized item charges before you place the order.
Best for
- Value‑focused anglers who want straightforward pricing
- Fishos who also need boating and diving kit
- Shoppers building a complete setup of fishing gear in a single transaction
7. Decoro
Decoro is a specialist fishing tackle shop with a reputation for unique brands and gear trusted by pros. If you’re chasing focused, high‑quality fishing gear with guidance to match, their expert advice caters to both beginners and experienced fishos.
What they sell
This is a tackle‑first destination, ideal for refining your setup with the right components rather than padding carts with extras you don’t need.
- Specialist tackle: curated selections across common NZ techniques
- Lures & jigs: options to target popular inshore and offshore species
- Rigs & terminal: hooks, leaders, swivels, sinkers
- Tools & accessories: pliers, storage, prep essentials
Why choose this store
Decoro leans into expertise and curation, making it easier to buy with confidence and avoid mismatched parts.
- Unique brands trusted by the pros
- Expert advice for beginners and pros
- 30‑day no‑hassle refund for peace of mind
Price and deals snapshot
Value here comes from buying the right fishing gear the first time. Watch category pages for promos, compare adjacent options within ranges, and use their advice to balance performance with spend.
Shipping and pickup
Order online for delivery across New Zealand. Check shipping costs, rural surcharges and any pickup options on site before you confirm—especially if timing a trip.
Best for
- Anglers who want specialist tackle and unique brands
- Beginners seeking credible, friendly advice
- Experienced fishos upgrading mission‑critical fishing gear
8. Flytackle NZ
If fly is your game, Flytackle NZ trims the noise and focuses on the pieces that matter most to casting and presentation. It’s a tidy destination for fly fishing gear—lines, reels, tools and accessories—so you can fine‑tune a trout setup without wading through unrelated categories.
What they sell
A specialist range centred on fly performance and the small parts that improve it, with recognisable models in the mix.
- Fly lines (floating): options for clean turns and lifts
- Fly reels: purpose‑built spools for balanced outfits
- Tools: essentials for bankside rigging and tweaks
- Accessories: neat add‑ons to organise your kit
- Notable model: Rio Elite Gold XP Fly Line
Why choose this store
When you care about taper, swing and drag, a fly‑first retailer saves time and avoids mismatched parts.
- Specialist focus: curated fly fishing products for NZ waters
- Quality cues: recognised lines and reels in stock
- Confidence shop: straightforward categories to build a precise kit
Price and deals snapshot
Value shows up in the right line choice and sensible reel pairing. Compare tiers within line families and watch category pages for promos to clip dollars off premium fly fishing gear.
Shipping and pickup
Order online for delivery across New Zealand. Check shipping costs, rural surcharges and timeframes at checkout, and confirm any pickup or dispatch details on site before you plan a trip.
Best for
- Fly anglers chasing line performance and control
- Trout fishos upgrading reels without distraction
- Shoppers who want focused, fly‑only fishing gear
Final tips
You’ve got the lay of the land: eight reliable NZ stores with different strengths. To land the best value, treat every cart like a rig—balanced, fit‑for‑purpose, and timed to conditions. A quick pre‑check before you hit buy can save cash, delays, and returns on the eve of a weather window.
- Total cost: item price + shipping, rural or oversize fees.
- Stock and dispatch: in‑stock badges, same‑day cut‑offs, click & collect.
- Warranty and returns: refund/repair windows and who pays freight.
- Compare tiers: next‑model‑up vs combo bundles for better value.
- Time your buy: mid‑week promos, clearances, and mailing‑list drops.
- Fit to method: salt/fresh/fly specifics; match rod, reel, line and leader.
Ready to kit up with confidence? Start with Action Outdoors for a practical mix of fishing tackle plus marine and RV essentials—backed by local support and easy in‑store pickup.